In this episode, my guest is Rob Ruth, Dealer Principal at Bob Ruth Ford in Dillsburg, Pennsylvania — a town of just under 3,000 people — and yet he’s moving over 350 used cars a month.
We talk about how that’s even possible. Not in theory. In practice. Rob breaks down how his team built a buying operation that rivals national players, why most dealers still miss the mark on used car growth, and what really creates long-term dealership success (hint: it’s not your inventory size or your showroom’s square footage).
You’ll learn:
We also touch on legacy, leadership, and what it really means to create opportunity — not just for yourself, but for the people around you.
If you’ve ever thought, “How do I grow used without a second rooftop?” or “How do I build a culture that attracts talent instead of chasing it?” — this is your episode.
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