logo
episode-header-image
Jun 16
18m 59s

1140. Building a Million-Dollar Business...

KELLY ROACH
About this episode

In this solo strategy session, I break down exactly what I'd do if I were building a new business from the ground up today.

This is the exact roadmap my team uses across multiple 7- and 8-figure companies, and it's based on what’s working right now in today’s market. 

In this episode, you'll learn:

  • The 3 trends you must understand before launching anything in 2025

  • Why 1:1 services are your fastest path to cash (even in a high-ticket market)

  • The five weekly calls-to-action that keep leads warm and converting

  • How to run monthly conversion events using a simplified Live Launch Method

  • The role of branding ads and daily content in building consistent visibility

  • Why the Miracle Hour framework is the foundation for sustainable growth

  • How to build your tech stack, grow a lean team, and scale without complexity

Timestamps: 

03:45 – Key buying trends and mindset shifts in 2025
07:25 – Why one-to-one services are outperforming groups right now
11:10 – How to use branding ads + content to drive daily leads
15:45 – The 5 essential calls to action to rotate each week
18:20 – Monthly conversion events: mini live launches that move the needle
23:00 – Launching a trust-building offer to scale long-term
28:12 – How to use the “Hope, How-To, Conviction” content model
33:00 – Tech stack and team-building: what you really need to grow
38:55 – The 3 things Kelly did when starting her first business (and still would today)

Resources:

  • Save your seat for the Live Launch Intensive happening June 27th with Kelly Roach and Danielle Cevallos: https://workshops.thebusinessadvisory.com/livelaunchday
  • Inquire about working 1:1 with our team: https://programs.thebusinessadvisory.com/consulting 
  • SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

  • Learn our Signature Miracle Hour strategy inside The Virtual Business School Membership: https://go.virtualbusinessschool.com/joinvbs 
  • Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

  • Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ 

Up next
Today
1149. When Burnout Signals It's Time for a Business Model Revolution
In this candid episode, Kelly shares a behind-the-scenes story about how a string of mismanaged logistics, broken agreements, and skyrocketing costs at a luxury hotel led to a major shift in her business model - and a powerful lesson about burnout, boundaries, and making executiv ... Show More
21m 16s
Jul 7
1148. Why Every Business Needs a PR Strategy in 2025 (And How to Build Yours for Free)
In today’s saturated, AI-driven, trust-recession market, your brand’s reputation is either happening by default, or by design. In this episode, Kelly walks you through the critical importance of building a proactive, intentional PR strategy to grow your credibility, authority, an ... Show More
17m 49s
Jul 3
1147. How to Attract Ideal Clients Through Podcasting (Without Relying on Big Name Guests)
If you’re creating consistent content but not seeing high-quality leads convert from your podcast, this episode will show you why—and what to do about it. Kelly shares how to turn your podcast or long-form content into a high-converting tool that attracts your most aligned, best- ... Show More
20m 13s
Recommended Episodes
Jan 2024
The TRUTH About Video Podcasting - Watch Before You Start a Video Podcast | Omar Elattar
Omar Elattar is the host of "The Passionate Few" podcast, where he shares inspiring stories of entrepreneurs, including notable figures like Grant Cardone and Gary Vee. Watch our full interview from September 2022! --- Want to be coached by me on real estate investing? Join our W ... Show More
47m 34s
Jun 2024
297 - From Hesitation to Passion: Chris Do on Podcasting
A Journey of Unexpected GrowthIn this episode, host Chris Do shares his journey from a reluctance to engage in media to embracing the power of podcasts. Chris recounts how he initially resisted creating podcast content and how he overcame his hesitation, realizing the intimate an ... Show More
7m 45s
Oct 2024
It’s a Matter of Taste: Part One with Jeff Goins
Bestselling author, podcaster, blogger, speaker, and my friend Jeff Goins, recently brought me along on a creative journey called Hey, Creator! We’re back with another episode from the second season titled “It’s a Matter of Taste.” This is part one of a two-part conversation. Jef ... Show More
1h 1m
Jun 2024
Rose Ann Garza on Practical Strategies for Talent Acquisition and Retention
If your organization is open for business, acquiring and retaining talent is a perpetual concern, and the benefits, resources and experiences available to your employees all play a part determining whether they stay or go. In this episode of Honest HR, host Amber Clayton speaks w ... Show More
47m 46s
Oct 2023
Getting Old with Mark Manson
Today, we're talking with my long time friend and renowned author and blogger Mark Manson. Mark Manson has authored several New York Times best selling books. Notably, "The Subtle Art of Not Giving a F*ck," &  "Everything Is F*cked”. 📚 Become part of the pre-launch team for my n ... Show More
51m 51s
Dec 2024
John Lee Dumas: Unlock Explosive Practice Growth with AI & Content Creation
Many audiologists struggle to define their niche and stand out in a competitive market. But by embracing AI and content creation, they can differentiate themselves as forward-thinking, tech-savvy professionals. John Lee Dumas, after an eight-year military career, found his true c ... Show More
36m 43s
Jan 2024
#641: Podcasting Secrets & Strategies For Dominating The Charts with Hala Taha, Founder Of YAP Media
How LinkedIn can elevate your podcast and your business with Hala Taha. If you're listening to the Online Marketing Made Easy show, I'm guessing you're a fan of podcasts, right? If you've ever thought about starting a podcast or wanted to leverage LinkedIn to grow your podcast an ... Show More
43m 58s
Feb 2025
Jay Shetty on Life, Love, and the Business of Podcasting
Jay Shetty, a #1 New York Times bestselling author, award-winning podcast host of On Purpose, Chief Purpose Officer of Calm, and purpose-driven entrepreneur, joins Scott to discuss his journey from monk to media mogul, the business of podcasting, and the key to successful relatio ... Show More
1h 7m
May 2024
Jason Cohen's Startup Koans (Bonus)
Two-time unicorn founder Jason Cohen (WP Engine, Smart Bear) returns to discuss his Twitter 'koans', exploring their implications for founders. In this bonus episode, Yaniv Bernstein, Chris Saad, and Jason Cohen discuss: Half-Baked Ideas: The pitfalls of working on too ma ... Show More
18m 17s
Sep 2024
Passion and Purpose (with Andy Slavitt)
On today's episode, Laurie talks purpose-driven businesses with Andy Slavitt. Andy’s been a White House advisor, crisis response leader, health and technology business leader and investor with Town Hall Ventures. He was also the host of Lemonada’s hit podcast In the Bubble. He’s ... Show More
35m 45s