RICHPANEL
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FERMAT
Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af
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What are Meta’s top advertisers learning directly from the source? In this episode, I break down 5 key takeaways from Meta’s exclusive Performance Marketing Summit — a behind-the-scenes look at where the platform is headed and what that means for 7–9 figure eCommerce brands.
You’ll learn:
- Why incrementality is replacing ROAS as the gold standard of ad measurement
- How Meta’s new tools aim to optimize for profit, not just revenue
- Why data quality is your new competitive edge
- What Meta’s push for creative variety means for your internal content systems
- How reels and creators are central to Meta’s growth strategy
Plus: The surprising future of “ads that interact with you” — and what that means for your landing pages.If you’re scaling profitably in today’s ad ecosystem, this is the inside track.//CHAPTER TITLES:
1:50 - Hold Out Tests For Meta Ads
3:52 - Incrementality Tests
7:01 - Importance of Quality of your Data
13:13 - Creative Supply Chain
23:00 - A.I In Your Meta Ads
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ADMISSION
Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast
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FOLLOW UP WITH ANDREW
X: https://x.com/andrewjfaris
Email: podcast@ajfgrowth.com
Work with Andrew: https://ajfgrowth.com