In this episode of The Brainy Business podcast, Melina Palmer sits down with Bob Goodson, co-author of the intriguing book, Like: The Button That Changed the World. Bob takes us on a captivating journey through the origins and evolution of the "like" button, a seemingly simple feature that has profoundly influenced our digital interactions and consumer behavior.
As the first employee at Yelp, Bob shares firsthand insights into the development of the like button and how it transformed the way we express approval online. He discusses the significance of the thumbs up symbol, its psychological impact, and the broader implications for technology, innovation, and customer experience. Throughout the conversation, Melina and Bob explore the intricate relationship between human behavior, language, and the design choices that shape our digital landscape.
In this episode:
Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/505.
Looking to explore applications of behavioral economics further?
Learn With Us on our website.
Subscribe to Melina’s Newsletter Brainy Bites.
Let’s connect: