logo
episode-header-image
Jun 2025
16m 19s

320. Catchphrases That Convert: Your Sec...

Laurie-Ann Murabito, Public Speaking Coach & Visibility Strategist
About this episode

Most people try to explain what they do with too many words and end up confusing everyone. 

What if you had a simple, memorable catchphrase that instantly told people exactly why they should care? Think of it as your secret marketing weapon, a tiny sentence that opens doors, starts conversations, and has your audiences nodding along in seconds.

A powerful catchphrase isn’t just clever branding. It helps you stand out, builds instant trust, and gets people intrigued enough to ask you for more. Use it in speeches, on podcasts, in emails, or even while introducing yourself at networking events. This one line could make you unforgettable wherever you go.

What You'll Learn:

  • How to craft a “sticky” catchphrase, so people instantly know what you do and want to learn more.
  • The exact formula to create your own client-attracting catchphrase, making your message clear and irresistible.
  • Real examples from coaches and consultants, showing you how a catchphrase can speak volumes in just a few words.
  • Where and how to use your catchphrase, so you become known for your unique promise everywhere you show up.
  • Why you must believe in your catchphrase, so your confidence shines through and pulls the right clients in.

Get ready to craft the one line everyone remembers—and become impossible to ignore.

~~~~~~~~~~

Join INDSS the 2 Day Event at https://SpeakAndStandOut.com/INDSS-2Day

Join the next Speaker Circle Community Call at https://SpeakAndStandOut.com/Speaker-Circle *****

Book a Speaker Success Call at https://SpeakAndStandOut.com/Speaker-Success *****

Grab your FREE copy of the Be In Demand Listener Guide at https://SpeakAndStandOut.com/Guide *****

Up next
Nov 20
Speaker Breakthrough Session with Julie Beckwith [LIVE Coaching] | Ep 369
<p> <strong>***Sign up for a FREE Speaker Breakthrough Session at: </strong><a href="https://speakandstandout.com/SBS" rel="noopener noreferrer" target="_blank"><strong>https://SpeakAndStandOut.com/SBS</strong></a></p><p>~~~~~~~~~~~~~</p><p>During this live coaching session, our ... Show More
31m 10s
Nov 14
Speaker Advantage: How to Get Booked (Locally) During Travel Disruptions | Ep 368
📌 EARLY EPISODE RELEASEWhen chaos hits the travel industry, opportunity is knocking at your door.Travel disruptions are making meeting planners scramble, desperate to fill last-minute gaps left by speakers who can’t make it. If you’re local or just a short drive away, you could ... Show More
10m 3s
Nov 13
Lead Gen: Speaking Where Your Clients Are In the Audience [LIVE Coaching] | Ep 367
***Sign up for a FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBSToday's LIVE COACHING is with Amy Moeller, who is looking to get booked to speak at events her ideal client is already attending. Her goal is to use speaking as the ultimate lead generation.~~~ ... Show More
21m 30s
Recommended Episodes
Jan 2025
180. Unlocking Your Future Self: Communication, Happiness & Wellbeing
<p><em>Why creating happiness in the future starts today.</em></p><p><br></p><p>The new year gives us an opportunity to reflect on who we are and who we want to be. As we set resolutions and prepare for evolutions, this special four-part series on communication, happiness, and we ... Show More
22m 26s
Mar 2025
Will You Be Proud of Yourself in 5 Years?
Are the choices you’re making today leading you toward a future you’ll be proud of? Too many people put off their growth, happiness, and self-respect, thinking they’ll get serious “someday.” But your future self is shaped by what you do right now. In this episode, Brendon Burchar ... Show More
14m 47s
Apr 2024
Free Masterclass Designing Your Future Self
Designing Your Future Self: Free MasterclassI have a free masterclass titled 'Designing Your Future Self' on Saturday, April 20th at 11 AM EST. The session aims to guide you on introspection and the conscious creation of our future selves, emphasizing the importance of intentiona ... Show More
3m 10s
Jan 2025
Your Future Self
<p>Ready to become the woman you've dreamed of being? I got you. In this episode, I'm diving deep into what it truly means to create your Future Self—because it's more than just setting goals or planning for the next milestone. It's about stepping into the identity of who you wan ... Show More
27m 11s
Sep 11
246. Why Career Success Doesn't Translate at the Cocktail Hour
On paper, you look like the total package — successful, capable, and impressive. But the moment you walk into a networking event or business reception, your chest tightens and your mind races. You know you belong there, yet you feel awkward and ill at ease. In this episode, I unp ... Show More
13m 33s
Aug 2024
How to be BOLD and Build Your Dream Life
Are you holding back on your dreams, letting fear and doubt keep you from living the life you truly want? Brendon Burchard, the world’s top high performance coach, is here to show you how to be bold, break through your limitations, and start building the life you’ve always dreame ... Show More
23m 2s
Oct 2024
How to Become Your Future Self (and how to use future self journaling)
How To Like Your Life PodcastEpisode 20: How to Become Your Future SelfYour future self is the version of you who is living the life you’ve always wanted. The version of you who is confident, strong, certain, and the version of you who loves your life (and yourself). So many peop ... Show More
26m 12s
Sep 2
226. Reinvent Yourself: Turning Uncertainty Into Opportunity
<p><em>Reinventing your life or career starts with reflection and conversation.</em></p><p><br></p><p> Making the leap — to a new career, to the next stage of a relationship, or to a different version of yourself — requires honest communication. For <a href="https://www.fastersma ... Show More
24m 5s
Nov 2024
CHANGE YOUR LIFE IN 3 MONTHS! (Listen before 2025)
<p>Every new day is another chance to CHANGE YOUR LIFE.</p><br><p>Dr. Benjamin Hardy gives a motivational speech on how the smallest changes to your day can make a big difference to your life and will set you on a path for the life you want in 2025.</p><br><p>"Let the future dict ... Show More
12m 17s
Dec 2024
How to TAKE CHARGE of Your Future
Do you feel like life is happening to you rather than being shaped by you? In this empowering episode, Brendon Burchard reveals the mindset shifts and practical strategies you need to take full control of your future and design a life you’re proud to live. In this episode, you’ll ... Show More
22m 56s