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Jun 2025
19m 55s

From $0 to $1 BILLION - The One Thing Th...

Dan Martell
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Most people think building a billion-dollar company takes a genius idea or investor money.

But the truth? It comes down to one boring word: culture.

And no, it’s not about ping pong tables or remote perks.

In this episode, I take you behind the scenes at 1st Phorm HQ, the billion-dollar supplement brand, and break down the 5 culture principles they’ve mastered.

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