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Jun 2025
44m 11s

Scaling Your Architecture Firm with a Re...

Enoch Sears & Rion Willard
About this episode

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

In this captivating episode of Business of Architecture, Peter Markos unveils the unexpected journey from freshly minted architect to founder of a niche, design-led development venture. What started with handcrafted models and zero capital evolved into a groundbreaking cabin project, earning major funding, press recognition, and a sustainable business model.

Peter’s story weaves through scrappy beginnings, bold financial maneuvers, and a surprising stroke of entrepreneurial insight. He talks about the hidden power of creative leverage, the overlooked value of sweat equity, and how constraints sparked scalable innovation.

This episode isn’t just about building a cabin—it’s about building belief in possibility.

  • The clever move that turned $100,000 into something far greater—without laying a single brick.
  • How a model smaller than your desk convinced strangers to sign over their land.
  • The high-stakes risk Peter took (that you definitely shouldn’t)—but might wish you could.

To learn more about Peter, visit his:

Website: https://www.markosdesignworkshop.com/

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