Today, we’re pulling back the curtain with Hudson Santana, a powerhouse developer and agent whose team closes $150 million a year in the heart of Boston. Hudson’s journey is anything but typical. Growing up in the Amazon in Brazil, he made his way to Boston, started out bartending, and—thanks to a push from his wife—jumped into real estate. What sets Hudson apart isn’t just his volume, but also his knack for seeing potential where others see only what’s in front of them.
In this episode, Hudson shares how he built his business by becoming a master of spotting hidden value in properties, diving deep into zoning, and leveraging local knowledge to unlock profit others overlook. We get tactical about how you can start thinking like a developer—no deep pockets required—and how becoming the local expert on what’s possible (not just what exists) changes the game for your business and your wealth.
Hudson breaks down the systems, mindset, and everyday actions that led him from “just getting by” to building generational wealth, and how any agent can follow the same blueprint. If you’ve ever wondered how to take your real estate business from transactional to transformational, this is the conversation you don’t want to miss.
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