In this episode of Do This, Not That, Jay Schwedelson shares a key LinkedIn analytics update, explains why his events use “earned on demand,” and talks about the end of supermarket gossip magazines.

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Best Moments:

(00:17) LinkedIn just had a major, major update to some analytics

(01:06) Now you can see if your LinkedIn post brought profile viewers or new followers

(02:22) More impressions doesn’t always mean more followers or profile views

(05:14) We do “earned on demand”—attend live to get access to recordings

(05:46) Our show up rates hit 70% with this model

(07:22) People who show up live convert to pipeline 400% more than on-demand viewers

(10:04) Big gossip magazines are shutting down

(11:22) Tabloid headlines? “We just make up what will sell magazines”

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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LinkedIn HUGE Change! ➕ On-Demand is Dyi...