In this episode of Do This, Not That, Jay Schwedelson shares a key LinkedIn analytics update, explains why his events use “earned on demand,” and talks about the end of supermarket gossip magazines.
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Best Moments:
(00:17) LinkedIn just had a major, major update to some analytics
(01:06) Now you can see if your LinkedIn post brought profile viewers or new followers
(02:22) More impressions doesn’t always mean more followers or profile views
(05:14) We do “earned on demand”—attend live to get access to recordings
(05:46) Our show up rates hit 70% with this model
(07:22) People who show up live convert to pipeline 400% more than on-demand viewers
(10:04) Big gossip magazines are shutting down
(11:22) Tabloid headlines? “We just make up what will sell magazines”
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