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May 28
1h 3m

AI in Retail, Wearable Tech, Distributed...

ADWEEK
About this episode

In this episode of TechMagic, hosts Cathy Hackl and Lee Kebler reunite to explore the latest in AI, tech hardware, and digital retail with special guest Dina Fierro, an Advisor and Fractional Marketing Leader. From Roblox’s real-world commerce integration to Google’s new XR glasses, the trio dives into how AI transforms distributed commerce, digital fashion, and the consumer experience. They also unpack wearable tech trends, spatial computing, and the ethical frontiers of AI-powered content creation. Whether you're a tech leader or brand builder, this episode delivers sharp insights on where innovation meets human connection in the future of retail.


Come for the tech, stay for the magic!


Dina Fierro Bio

Dina Fierro is a visionary marketing leader with over 15 years of experience at the intersection of beauty, fashion, culture, and technology. She has held senior roles at Christian Louboutin, NARS, and Shiseido Americas, where she led groundbreaking digital initiatives across AI, social commerce, and mixed reality. Known for blending creativity with innovation, Dina has launched industry-first experiences on platforms like Roblox and TikTok. A sought-after speaker, mentor, advisor, and fractional marketing leader, she helps brands translate cultural shifts into strategic, consumer-centric growth.

Dina Fierro on LinkedIn


Key Discussion Topics:


  • 00:00 Welcome to Tech Magic with Cathy Hackl & Lee Kebler
  • 03:00 Adventures in Big Sur: When Google Maps Leads You Astray
  • 04:30 Exploring Japan: Robotics, Culture and Innovation
  • 14:01 The YouTube AI Content Crisis: A New Era of Disinformation
  • 20:13 AI in the Workplace: Why Companies Shouldn't Replace Humans
  • 32:04 Interview with Dina Fierro: The Future of Retail & Commerce
  • 34:21 The Evolution of Distributed Commerce
  • 46:11 Future-Proofing Brand Strategy in the AI Era
  • 54:12 The Fashion Challenge of Wearable Tech
  • 58:59 Texas Social Media Laws & Gaming Platforms
  • 01:02:31 The ChatGPT Coffee Ground Divorce Story
  • 01:08:36 Book Recommendations & Looking Ahead to AWE



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