logo
episode-header-image
May 28
38m 40s

Why That Worked #21: Slate—Why This $20K...

POWERED BY STORYBRAND
About this episode

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.

 

We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.

 

Now, enjoy this week’s episode of Why That Worked!

 

--

 
 

In crowded markets, being different isn’t enough. You have to communicate how you’re different. Too many businesses blend in because they focus on what the competition is doing instead of what customers actually care about. You might offer better pricing, better service, or a better product, but if you don’t say it clearly, it won’t matter. Messaging that stands out starts with understanding what your audience hates about the current options and then owning the opposite. The brands that win don’t just have better products. They have better words. So how do you find the message that sticks?

 

In this episode, Donald Miller and Kyle Reed unpack the viral product launch of Slate, a new affordable and customizable electric truck. They analyze the messaging strategy behind Slate’s viral launch video, and how the brand positioned itself against high-priced vehicles with a fun, customer-focused message. Listen in and learn how to build a controlling idea that creates clarity and focuses on what customers really want.

 

--

 

Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.

 

Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

 

Watch the Slate ad HERE for yourself.

Up next
Today
Why That Worked #27: Bombas—The Shark Tank Pitch That Got Everything Right (And What Businesses Can Learn From It)
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to you ... Show More
22m 53s
Jul 2
Why That Worked #26: Dan Go—The Fitness Coach Who Built a Mega Brand by Niching Down
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to you ... Show More
31m 59s
Jun 25
Why That Worked #25: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to you ... Show More
42m 41s
Recommended Episodes
Dec 2024
Why That Worked PREVIEW—A New Podcast You Can’t Miss
Starting January 6, 2025, the Business Made Simple Podcast feed will become home to an exciting new show: Why That Worked – Presented by StoryBrand.ai, hosted by Donald Miller, creator of the StoryBrand framework.   Have you ever wondered why some brands, trends, or products beco ... Show More
6m 12s
Nov 2024
SPI 839: Less Marketing for More Profit with Allan Dib
#839 The best marketers focus on doing one or two things really well. Essentially, they take simple strategies seriously over a long enough time to see massive results. So how do we select the best tactics and do less to have a bigger impact? In this episode, I sit down with self ... Show More
40m 10s
Apr 8
Why Customers Buy When They Feel Like They Belong
The Step-by-Step Framework for Marketing That Actually Connects and Converts My friend, if you're ready to refresh your marketing approach, this episode is going to be a total game-changer for you! We’re diving deep into identity-driven marketing strategies with the incredible Ve ... Show More
1h 11m
Oct 2024
SPI 831: How to Find a Winning Strategy with Seth Godin
#831 You're not the one who should be promoting your products. Instead, how do you create something so good that your superfans can’t wait to tell others about it? I'm so excited for today's session! After 830 episodes, I finally welcome marketing legend Seth Godin to the show. D ... Show More
42m 4s
Apr 23
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
In this episode of The Russell Brunson Show, we’re going deep into the funnel foundations that actually build sustainable businesses… And dismantling the flawed logic that’s everywhere in online marketing right now. It all started with a question from my friend and longtime funne ... Show More
45m 11s
Apr 24
The Harsh Truth About Modern Marketing (And Why You're Still Losing Attention) | GaryVee Elevate Event Throwback Keynote
In this throwback keynote from Elevate 2017 in Copenhagen — the first 40 minutes of it — I lay out the real game of business in today’s world:🎯 It’s not about who’s got the best product. 📲 It’s about who’s best at grabbing and keeping attention.Whether you’re in SaaS, hospitali ... Show More
41m 49s
Jun 2021
Marketing Made Simple #1: Donald Miller—The Framework That Makes Marketing Easy
Does your company have a clear message? If not, it could be costing you thousands or more! That's exactly why we've invited Donald Miller, author of Building a StoryBrand and Marketing Made Simple, as our first guest. Don will guide you through the StoryBrand framework which has ... Show More
24m 18s
May 2024
Episode 691: #BizTipFriday Digital CEO Edition: What To Change In Your Launch Or Promotion To Enhance Sales
Looking for ways to improve your launch or promotion and generate more sales? In this #BizTipFriday Digital CEO Edition of the podcast, I reveal strategies that we teach in Business By Design that will help you do it!  If you just take a few of the things I share today and add th ... Show More
18m 54s
Oct 2022
#93: Why Your Products Aren’t Selling and How to Fix It
Do you have a great product that people need, but for some reason people aren’t buying it? This is a common problem when you’re just starting out or launching a new product. When customers are confused about the problem your product solves or it sounds too complicated to buy or u ... Show More
26m 13s
Mar 2025
674. Why Relying on Just One Sales Channel is Killing Your Business (And What to Do Instead)
If you’re relying on just one sales channel to run your business, it’s time for a wake-up call. In this episode, I break down why putting all your eggs in one basket can put your business at serious risk—especially in 2025, where consumer shopping habits are shifting faster than ... Show More
21m 31s