What does it really take to scale a mission-driven business to multi-seven figures – while homeschooling your kids and honoring your values?
In this special case study episode of The Kelly Roach Show, Kelly’s strategist Khairy Varre interviews Stella Odugu, founder of Intelle Coaching Solutions. Stella candidly shares how she grew from giving free career advice after work to leading a powerhouse executive coaching business serving hundreds of women leaders climbing the corporate ladder.
You’ll hear the behind-the-scenes of how Stella went from a $50K side hustle to one of the top clients in our Legacy Leaders Mastermind – and how she built a business model around her family, faith, and long-term vision.
If you’re feeling stuck at your current revenue level or trying to figure out how to scale sustainably, this conversation is full of gold.
What You’ll Learn in This Episode:
How Stella built a business that supports her lifestyle, not the other way around
The exact mindset and offer tweaks that helped her go from zero webinar conversions to 30+ successful live launches
Why timeless principles—not trendy tactics—were the foundation of her scale
The 4 R’s (renewals, referrals, reactivations, and retention) that became her secret growth engines
How to build a team you can trust—even when hiring feels overwhelming
Why your zone of genius must drive your business model (and how to protect it)
The power of CEO consulting to create custom, stage-of-life-specific strategy
Why “choose your hard” might be the best business advice you hear today
Timestamps:
2:30 – Stella’s full circle moment: from client to powerhouse leader
6:12 – How executive coaching found her (not the other way around)
10:45 – From $50K side hustle to multi-7-figure brand
13:20 – First shifts: pricing, offer creation, and live launching
17:55 – Launching during COVID: why leaning in changed everything
21:33 – The unexpected growth levers: renewals, referrals, and reactivations
25:04 – Hiring, leading, and training a team you can trust
30:42 – Why thought partnership was Stella’s ultimate growth catalyst
36:10 – Designing your business around your values and family
41:20 – Big surprise wins from working with the consulting team
46:00 – What to consider before booking your CEO consulting call
Resources:
Connect with Stella Odugu and Intelle Coaching Solutions: https://www.intelle.us/
Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour
Apply for a Power Hour with Kelly’s team: https://programs.thebusinessadvisory.com/powerhour
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The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.