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May 22
1h 1m

the strategy behind a cult-like brand, i...

Alyssa Chan-Evangelista
About this episode

Have you ever wondered what goes on behind-the-scenes your favorite brands? Strategy, product, influencer marketing, how to get noticed by them? In today’s episode we have a veryyyyy special guest, Kira Jackson, the chief brand officer at Set Active (yeahhhh SET ACTIVE!!!!), breaking the fourth wall and revealing it all for us to learn from. Whether you’re a founder or business owner wanting to stand out from the noise of socials or a creator who has a dream brand that you'd would luv to work with, we’re getting INTO ITTTTT! 

  • the BTS of brand strategy for Set Active 
  • influencer marketing (what they look for when working with influencers) 
  • angel investing 
  • work-life balance as a working mom 

 🤍 CONNECT WITH KIRA

Instagram @kiramackenzie) 

TikTok (@kiramackenz) 

✨LET'S YAP 

Instagram (@inspiredmediaco)

 TikTok (@inspiredmediaco)

🔗RESOURCES 

Free Lifestyle Pillar Guide 

Free Notion Content Calendar

SOCIAL STAND OUT 2.0: the social strategy blueprint 

🛒SHOP 

Fave content tools 

Fave lifestyle recs 

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