We celebrate the wins. The promotions. The milestones.
But no one talks about the price tag that comes with constantly performing at a high level.
For Dana L. Cox, that price came quietly—missed family moments, sleepless nights, and a level of exhaustion that no amount of caffeine could fix.
She calls it the “success tax”—the hidden costs we pay in pursuit of achievement. Thankfully, Dana’s here to unpack what that tax really looks like and how to stop overpaying it.
Dana is a global executive-turned-coach, Radical Reset Expert, founder of FIX Coaching & Consulting, and author of FROM BURNOUT TO BADASS: Flip the Script on Your Work-Life Balance. She’s helped hundreds of women transition from exhaustion to empowered leadership. Her work integrates cultural wisdom, neuroscience, and strategies for sustainable success.
In this episode, Dana reveals how high-achieving individuals unknowingly pay a “success tax” that can hinder their health, relationships, and performance at work, and what we can do to avoid overpaying.
Dana shares her experience of facing burnout and provides actionable insights for managers and leaders on how to create work environments that prioritize well-being while still achieving exceptional performance.
She emphasizes the importance of setting boundaries, taking intentional time off, fostering a culture of empathy and support within teams, and more.
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FREE Career Clarity Checklist + Positioned to Paid Assessment Calls
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