logo
episode-header-image
May 6
17m 41s

Off Track: Content shouldn’t be a game

Luca Allam
About this episode

Welcome to a special bonus episode of Luca’s Insight Track. In this 'Off Track' edition, I open up on the world of content, from creators to platforms, what’s real and what’s fake, short form media and long form media, and what the future of human and AI will look like in the content world.

In this episode, inspired from a great episode with Pakman, I share my own insights about the correlation between long form media and quality content, why podcasts need to continue to play in the long form territory and avoid vanity social attention metrics, and why an impending divorce between creators and platforms could unlock a happier future. Yes, manipulation of algorithms & platforms and buying fake followers & engagements is ubiquitous - but there also exists content with real depth, truth & humanity, and that gives hope for all of us. 

In this unfiltered, improvised, and off-scripted episode, I share my personal insights that have and continue to shape who I am. Tune in now for a raw and thought-inspired conversation on Off Track!

💬 Join the conversation! Share your thoughts in the comments below and let us know what you think of Mais's journey.

Join our WhatsApp channel for exclusive behind-the-scenes clips and insights on upcoming shows. Be part of our community and stay updated!

https://whatsapp.com/channel/0029VakyNkS23n3f5ojBJu1O

Follow our Instagram page at https://www.instagram.com/lucasinsighttrack/

Engage with us on our TikTok page at https://www.tiktok.com/@lucasinsighttrack

Subscribe to our Youtube page for more inspiring interviews and stories that make a difference at https://www.youtube.com/@lucasinsighttrack

Up next
Jul 8
Off Track: Rediscovering Your Genius Through Sound, Soul, and Self-Reflection
Welcome to a special bonus episode of Luca’s Insight Track. In this 'Off Track' edition, it was inspired by my conversation with the regions number 1 sonic branding composer Ahmad Haffar - the Voice of Dubai. Ahmad has created hundreds of melodies/jingles for brands in the region ... Show More
16m 39s
Jul 4
From Trauma to Trademark: Ahmad Haffar’s Unbelievable Journey
What does it mean to be the voice of a city — not just through sound, but through soul? In this electrifying episode of Luca’s Inside Track, host Luca Allam sits down with sonic branding maestro Ahmad Haffar, famously known as the “Voice of Dubai,” to explore the emotional archit ... Show More
59m 27s
Jul 1
Off Track: A Second Adulthood - Reclaiming Your True Self in a Digital Age with Dr Saliha Afridi
Welcome to a special bonus episode of Luca’s Insight Track. In this 'Off Track' edition, it was inspired by my conversation with Dr Saliha Afridi, clinical psychologist, and founder of Lighthouse Arabia. In this episode we discuss some of the key insights from our great conversat ... Show More
15m 32s
Recommended Episodes
Oct 2024
Ep 8 | Purpose Over Profit: Navigating Impact Driven Media in the age of Viral Content
Purpose over profit, what does it mean and how is it impacting media today?In this episode, we explore the reality and challenges faced by independent media companies in creating media and generating revenue. Our hosts, and co-founders of Womena, share insights from their journey ... Show More
42m 34s
Apr 2022
278: Radically Content with Jamie Varon
From cupcake tweetups to avoiding compare-and-despair traps, Jamie Varon is a long-time friend—the first person I met from Twitter back in 2008—who I always appreciate catching up with. Today we’re talking about her debut book, Radically Content: Being Satisfied in an Endlessly D ... Show More
57m 47s
Jul 2024
Lessons from 17 Years of Podcasting - Jordan Harbinger
If you want to start or grow a channel, check out my Part-Time YouTuber Academy here 👉https://eu1.hubs.ly/H0bg4jn0  GIVEAWAY: We've hit 500,000 subscribers 🎉 To say thank you we're giving away a bunch of special prizes 🎁 To enter hit the link (it's free!) 👉  http://aliabdaal. ... Show More
1h 56m
Mar 2025
The Harsh Truth About Why Your Content Isn’t Growing | Tea w GaryVee Ep. 70
In this episode, I answer questions from entrepreneurs and content creators trying to break through. We cover how to actually get a job when you’re struggling, the best way to grow a local podcast, why influencers aren’t going anywhere, and the difference between optimism and del ... Show More
32m 8s
Feb 2024
The SECRETS and CONSPIRACIES of the Content Creator World
Vinny AKA FGTeeV has been on YouTube for over a DECADE and has accumulated over 30 MILLION followers! When many people think of content creators like Rebecca and Vinny, most of the time people thing of all of the obvious benefits people see online like the traveling, the freedom, ... Show More
1h 35m
Feb 2025
Living out your content creator dreams with Shadi Nayyer
New Episode Alert! This week, I’m joined by Shadi Nayyer, Global Head of Creators Program at TikTok, live from the Crypto Content Creator Campus! We dive into the confidence and empowerment behind content creation, how to find your niche, and what it takes to stand out in the eve ... Show More
17m 34s
Dec 2024
Social Content Strategies Exposed
Here is some of the topics we cover:Mastering agility in content productionDecoding trend-jacking strategiesBalancing virality, authenticity, and the debate on speed vs. qualityThe power of employees as brand advocatesHow brands can navigate controversial trends safely Whether yo ... Show More
37m 12s
Oct 2024
Is Content Marketing Dead?
Is content marketing still relevant in 2024? In this podcast episode, inspired by one of our listeners and insights from marketing guru Rand Fishkin, we dive into how the content marketing landscape has evolved, the challenges of achieving visibility, and why the concept of 10X c ... Show More
27m 6s
Apr 26
MicroVee: How to Get Comfortable With Losing and Start Winning | GaryVee Throwback Aspire 2024 Keynote
🚨 Content Creation Blocked? Here’s the Truth That Will Change Everything! 🚨Do you ever feel stuck when it comes to content creation? Gary has some powerful insights on how to push through that block and start creating content that actually resonates! In this episode, I share th ... Show More
7m 6s
Jan 2025
Chris Williamson | The Power of Building Influence, Authenticity, & Connection
Hey everyone, thanks for listening! Today, we’re bringing you a throwback episode featuring my conversation with Chris Williamson, host of the Modern Wisdom podcast. In this episode, we dive into the game-changing strategies to win at social media. Together, we break down why att ... Show More
1h 48m