logo
episode-header-image
May 5
18m 13s

1127. Urgency vs. Longevity: The Secret ...

KELLY ROACH
About this episode

If you're stuck in a cycle of burnout, constantly hustling without making real progress, or if you're struggling to achieve the big goals your vision demands, this episode is for you.

In this episode of The Kelly Roach Show, Kelly dives deep into a critical distinction every entrepreneur must master: knowing when to act with urgency and when to pace yourself with longevity. 

This conversation will help you rebalance your mental load and rethink your growth strategy.

Kelly breaks down how urgency fuels execution and clarity, while longevity sustains vision and success. You’ll walk away knowing how to free up mental energy, move faster on what matters, and finally build the kind of business that’s both profitable and sustainable.

Key Takeaways:

  • Urgency clears your mental clutter.
    Most entrepreneurs stay stuck not because they have too much to do—but because they’re delaying decisions and tasks that could have been cleared off their plates days ago.

  • Longevity creates sustainable success.
    You can’t shortcut mastery. If you’re only chasing results and ignoring the reps it takes to get there, you’ll burn out before you ever break through.

  • Urgency belongs to the fundamentals.
    Grow your audience. Build your email list. Go live. Follow up. Close the deal. These are the things that deserve your speed and focus every single day.

  • Longevity belongs to the vision.
    Your 7- or 8-figure goal won’t come from one perfect day—it’ll come from hundreds of consistent days stacked over time.

  • Execution trumps overthinking.
    If you’re constantly rewriting your to-do list instead of doing the thing, it’s either time to do it, delete it, or delegate it.


Resources & Links:

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

 

Up next
Aug 21
1161. The New Era of Online Business: Trust Building Offers and Unlocking REAL Freedom with Julie Ciardi
In this episode of The Kelly Roach Show, Kelly welcomes back longtime client, friend, and powerhouse entrepreneur Julie Ciardi. Together, they dive into the Trust-Building Offer model and how it’s transforming the online business landscape. Julie shares her journey from IBM VP to ... Show More
55m 27s
Aug 18
1160. How to Create Offers That Sell Every Time
In this episode of The Kelly Roach Show, Kelly shares the timeless strategy that has fueled her growth to multiple 7 and 8-figure businesses: filling the gap in your market. She breaks down how to identify what your audience needs most, how to build offers around those needs, and ... Show More
18m 31s
Aug 14
1159. The Rocky Road to $100M: Lessons in Scaling, Clarity, and God’s Timing
What does it really take to scale toward $100 million while staying aligned with your values, vision, and calling? In this candid episode of The Kelly Roach Show, Kelly pulls back the curtain on the real journey to her $100M goal: the messy pivots, crushed dreams, and the moments ... Show More
24m 38s
Recommended Episodes
Oct 2021
Tuesday’s Tips — How to Create Early Stage Company Values
Are you an early-stage company? Are you in the process of creating a new division or product? Now is an excellent time to create some company values for your business. It’s actually quite simple! You know the importance of creating company values, but you’ve got an early-stage co ... Show More
4m 35s
Apr 2023
#118: How to Get Out of the Day-to-Day Operations Without Crashing Your Business
Attention small business owners, do you want to take your business to the next level? Well, we have great news for you! Donald Miller's new book "How to Grow Your Small Business" is now available, and it's jam-packed with practical tips and strategies that will help your business ... Show More
30m 11s
Feb 2025
661. Your Business To-Do List Is Too Long—Here’s How to Fix It
Welcome back, product bosses! Do you ever feel like there just aren’t enough hours in the day to get everything done? You’re juggling product creation, marketing, customer service, and a hundred other things, all while trying to grow your business. It’s overwhelming, but here’s t ... Show More
25m 23s
Jul 22
A-Player Business Model
Click Here to Get All Podcast Show Notes!What happens when you stop waiting for the perfect timing and start building a team of A-players? Discover how hiring the right people, no matter the size of your business, can skyrocket your success and transform your company from the ins ... Show More
19m 10s
Oct 2024
628. "I want to grow my product business to make $20,000 per month, but I’m at capacity. How can I do this?" | Coaching Session
Welcome back, product bosses! We have another exciting coaching session with Haley, the founder of Sunbird Collective, who sells handmade body care goods. If you’re wondering how you can expand your business but feel like there are zero hours left in your day, this episode is for ... Show More
53m 34s
Jan 2025
660. "How do I build a profitable and thriving product-based business?" | Coaching Session
Welcome back product bosses! Do you ever feel like you’re pouring your heart into your products but still struggling to turn your passion into a profitable business? You’re not alone. Many product-based business owners start with a great idea but get stuck when it comes to buildi ... Show More
43m 24s
Jul 2024
Keys to Building an 8-Figure SaaS Company with Robert Rawson
Robert Rawson is a medical doctor turned entrepreneur, founded Timedoctor.com in 2011, transforming it into an 8-figure SaaS giant with a team in 31 countries. He co-founded Running Remote, the largest remote work conference, and co-authored a seminal book on remote work. Top 3 V ... Show More
21m 36s
Oct 2020
SDH 411: The Time to Start Your Business is Now with Kelly Roach
"The biggest thing is to start from where you are with what you've got. Do it in perfectly and have fun along the way."Meet the undisputed authority in mentoring entrepreneurs and business strategist, Kelly Roach! She transforms overworked entrepreneurs into seven-figure CEOs by ... Show More
36m 43s
Dec 2023
#152: AI Is Here to Stay—Here’s What Business Owners Need to Do Now
Join us on February 1, 2024 at Coach Builder Summit, the ultimate free livestream event all about helping coaches and consultants build and grow their businesses. Lock in your spot at CoachBuilder.com/CoachSummit.   --   Artificial intelligence is here to stay and understanding h ... Show More
26m 31s
Jul 2
The Simplest Mindset Shift to Build Your Dream Network, Scale to 9 Figures, and Sustain Growth with Jeff Fenster
I’m so excited for you to hear this masterclass with my good friend Jeff Fenster, who has built multiple 8- and 9-figure businesses. When Jeff spoke at our last Dinner Series, I immediately knew you needed to hear his wisdom, from how to build mentor relationships as a brand new ... Show More
1h 16m