In this episode of the B2B Breakthrough podcast, Carlos Alvarez, Founder and CMO of Wizards of Ecom, joins host Sharon Gai. With over 15 years of experience on Amazon, Carlos has grown his brands to nine figures in online revenue. In this podcast, he shares his journey from side hustles to eBay to breeding and selling live insects. Carlos also discusses the importance of building a supportive community and the need for a multichannel selling approach by exploring platforms beyond Amazon. Sharon Gai and Carlos explore the growing trend of live selling in the US and China, the impact of AI on eCommerce, and offer valuable advice for newcomers in the industry.
Join them as they discuss:
- Carlos Alvarez's journey from side hustles to selling on eBay
- Carlos’ pivot into the live insect business
- The ideation, launch, and growth of Wizards of Ecom
- The PL-Wholesale hybrid selling model on Amazon
- The importance of diversifying and exploring other platforms
- Challenges in adopting a multichannel selling approach
- Carlos' advice on creating content and leveraging influencers
- The growing trend of live selling in the US and China
- Challenges and opportunities in live selling
Carlos is the Founder and CMO of Wizards of Ecom, an Ecom Academy based in Miami, Florida. He is passionate about creating a safe and eCommerce-rich learning environment for brands and entrepreneurs who want to take advantage of selling on Amazon. With the motto of #SellersHelpingSellers, Carlos aims to empower, teach, and help his clients and students achieve greater financial independence and grow their businesses.
Carlos has been selling on Amazon for over 15 years and has grown his brands into nine figures a year in gross revenues. He has also been running Blue Bird Marketing Solutions, a digital marketing agency specializing in product sourcing, brand building, Amazon vendor management, PPC, and lead generation. Carlos leverages his expertise in online marketing, social networking, and new business development to help his clients succeed in the competitive and dynamic Amazon marketplace. He is also an avid meetup organizer, hosting events on various topics related to e-commerce, self-publishing, advertising, and selling on Amazon.
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Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.
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