As AI chatbots become more personal and proactive, the line between tool and companion is beginning to blur, with some users even professing love for their digital aides, says business consultant Amaryllis Liampoti. She presents three foundational principles for how brands can harness AI to build deeper emotional connections with consumers while prioritizing well-being, transparency and autonomy — ensuring AI enhances lives without undermining human agency.
Want to help shape TED’s shows going forward? Fill out our survey!
Learn more about TED Next at ted.com/futureyou
For the Idea Search application, go to ted.com/ideasearch
Hosted on Acast. See acast.com/privacy for more information.