Aug 6
How awards show beauty partnerships between artists, brands and celebs come together, with PRTNRS’ Marissa Alfe and Lauren FitzGerald
Have you ever wondered how awards show beauty partnerships come together to create big, splashy red carpet moments that seem to reverberate across social media for weeks or months? Award season partnerships are big business for everyone involved: the celebrity, who may be fulfill ... Show More
36m 58s
Jul 30
How Ulta Beauty is reaching Gen Zalpha teen boys through first men’s masstige fragrance launch
Teen boys have become an increasingly important consumer demographic over the past few years thanks, primarily, to their insatiable appetite for fragrance. This includes the accumulation of "fragrance wardrobes," where users rotate their fragrances daily based on mood and occasio ... Show More
31m 40s
Jul 23
Tower 28 spent $200k on an interactive billboard. Was it worth it?
As competition in the beauty industry heats up, leaders are looking for new ways to stand out. “I've worked in beauty for 24 years now, and I don't think I've ever seen it more competitive than it is right now,” Amy Liu, CEO and founder of Tower28, told Glossy. “Maybe in five mor ... Show More
26m 38s
Oct 2023
Dr. Shah Talks Filler Complications, Bed Bugs, No Nuance and Other Frightening Skincare Trends
Today we have the most-followed dermatologist on social media as our guest, but don't let that title phase you — Dr. Muneeb Shah is a board-certified dermatologist that happens to have 21M+ followers on social media. Dr. Shah (@dermdoctor on TikTok or @doctorly on Instagram) rose ... Show More
49m 33s
Jun 2021
Hyram on Skincare, TikTok and Launching a Brand
In this episode I’m joined by Tiktok’s favorite skincare enthusiast, Hyram. We chat about how he started on YouTube, what type of content gave him traction on social media and how TikTok changed his career. He also shares the philosophy behind his new brand, Selfless by Hyram and ... Show More
39m 41s
Jul 2024
TikTok Shops and the Power of Radical Focus
Ever wondered how a small brand can harness the power of TikTok to skyrocket its growth? In this episode, I chat with Paul Jauregui from BK Beauty, who, along with his wife Lisa, has transformed their beauty and cosmetics brand into a sensation on TikTok. Paul shares their journe ... Show More
1h 7m
Apr 2020
From Viral Video to Beauty Brand with Live Tinted Founder, Deepica Mutyala
You might remember a YouTube video from 2015—where Deepica Mutyala demonstrated how to cover undereye circles using red lipstick. It now has over 10 million views, and Deepica has turned its success into a growing brand called Live Tinted. This week, Deepica sits down with Bobbi ... Show More
31m 6s
Dec 2024
Mitchell Halliday Sold $1M in One Day on TikTok With Innovative, Inclusive Products
Blursh, anyone?! We chat with Mitchell Halliday, the genius 26-year-old makeup artist and founder of Made by Mitchell. Mitchell shares his journey from aspiring singer to beauty entrepreneur, discusses the inspirations behind his artistry, and reveals the stories behind standout ... Show More
40m 53s
Dec 2021
MGK's Nail Brand, The Tea Behind All Those Celeb "Creative Directors," and Our FIRST MERCH DROP!
Glams, so much news to cover today. First and foremost, we get into the ins-and-outs of the most prolific TikTok account of our time: Penelope Disick's. She may be 9, but she's gunning for Steven Soderbergh's job. Next, Kirbie discusses the three products she's been using that ha ... Show More
51m 41s
Jun 2025
Why Your Uniqueness Is The Key To Your Success With Made by Mitchell (+ His Million Dollar TikTok Shop Playbook)
SPONSORUse my code LOOPXGRACE for 20% off: https://bit.ly/43i5CLx +THIS EPISODEStarting out as a self-taught makeup artist sharing his looks from his bedroom in Manchester, Mitchell Halliday has grown into one of the most exciting names in beauty today, all before the age of 25.N ... Show More
1h 3m
Jan 2023
Why L.A. Had the Right Ingredients for a Wellness-Inspired Skin Care Brand
<p>Youth to the People is famous for its nature-meets-science skin care products, often incorporating ingredients like superfoods and antioxidants. On this episode of <i>Shopify on Location in Los Angeles</i>, founder Greg Gonzalez shares his story, from his grandmother’s skin ca ... Show More
26m 50s
About four years ago, Glossy profiled Muneeb Shah. At the time, he was a resident who had accumulated an impressive 6 million TikTok followers. He had started posting during quarantine. Now, that number has skyrocketed to 17.9 million — plus an additional 1.1 million followers on Instagram. Recent content reveals partnerships with brands including Timeless S ... Show More
