On today's episode, we're joined by Shub Agarwal, author of Successful AI Product Creation: A 9-Step Framework available from Wiley and a professor of the University of Southern California teaching AI and Generative AI product management to graduate students. He is also Senior Vice President of Product Management for AI and Generative AI at U.S. Bank. Shub joins Emerj's Managing Editor Matthew DeMello on the show today to offer his perspective on what responsible AI adoption truly looks like in a regulated environment - and why method matters more than models. With over 15 years of experience bringing enterprise-grade AI products to life, he explains why "AI is the new UX" - and what that means for the future of digital interaction in banking and beyond. He also dives into the nuances of responsible AI adoption - not as a buzzword but as a framework rooted in decades of data governance and enterprise rigor. The opinions that Shub expresses in today's show are his own and do not reflect that of U.S. Bank, the University of Southern California, or their respective leadership. This episode is sponsored by Searce. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1.