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Apr 2025
59m 6s

The Truth About Memberships, Predictable...

Erika Cramer
About this episode

Let’s talk money that keeps coming in while you’re walking your kids to school.

YUP. That kind of money. Predictable. Recurring. Stress-free.

In this powerhouse episode, I sit down with the absolute OG of memberships Mr. Stu McLaren, to jam on his brand new book Predictable Profits and why every business (especially yours, Queen 👑) needs recurring revenue in today’s wild economy.

We cover:

  • Why now is the time to build a membership (yes—even if you don’t have one yet)
  • The difference between a payment plan and an actual membership (stop mixing them up!)
  • What kind of business models work best with recurring revenue (spoiler: almost all)
  • How to launch a membership without creating a single piece of content first
  • Why LESS content = more results (and less burnout for YOU)

We also dive deep into:

  • Stu’s $300K book-writing deal (yes, really)
  • His nonprofit building schools in Kenya (16 schools and counting!)
  • How to rewire your mindset around money so you stop playing small and start making massive impact

Whether you’re a coach, creator, service provider, or just sitting on an idea you haven’t moved on yet, this episode will light a fire under your ass (in the best way).

🎁 GET STU’S BOOK FREE →

👉🏽 freemembershipbook.com (Just pay shipping. You’re welcome.)

📲 Connect with Stu:

Instagram: @stumclaren

Website: Membership.io

🚨 If this convo lit you up, tag us on Instagram and let us know.

And if you go launch your founding member offer after listening—SEND IT.

Tag me. Tag Stu. Let’s celebrate you building your own version of Predictable Profits.

Get Stu's new book (free) just pay shipping:

Book: https://freemembershipbook.com/ 

Connect with Stu here:

Social: https://www.instagram.com/stumclaren/ 

Website: Membership.io

About: stu.me

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