You might not recognize the name Hong Fu Industrial Group — but chances are, you’ve worn their products. As the second-largest manufacturer of sports shoes in the world, Hong Fu produces footwear for major brands like Nike and Adidas. Now, with changing global markets, Hong Fu is making a big move into India.
In this episode of Down to Business English, Ski ... Show More
Aug 2023
How Hoka Ran Away With The Competition
Episode 33: Lace them up! Alex Lieberman (@businessbarista) dives into the meteoric rise of Hoka, the popular shoe brand that just crossed the $1 billion mark in revenue. Since the pandemic, it went from having less than 10% of Deckers’ (parent company) revenue to nearly 40%, and ... Show More
17m 26s
May 2019
How ASICS Is Running to Global Markets
In this episode of Globally Speaking, we chat with Alessandra Binazzi, the highly experienced Director of Localization at ASICS Digital, about how localization at ASICS enables people across the world to live better lives through sports and why working towards a common mission ca ... Show More
25m 37s
May 2024
Why Marketing Works: Hoka
The running shoe set to compete with Nike isn’t who you think it is.
Move over, Under Armor, because you had your chance and couldn’t cut it.
Aidan dives into the tale of trail running’s greatest brand, and unpacks how two former Saloman employees crafted one of the most comfor ... Show More
10m 49s
<p>To subscribe to <em><strong>Club Paisa Vaisa</strong></em>, click <a href="http://www.club.ivmpodcasts.com/paisavaisa">here</a> or log on to www.club.ivmpodcasts.com/paisavaisa<br><br>On this special episode of #PaisaVaisa, Anupam sits with Sangeet Pariyani, founder of Superki ... Show More