logo
episode-header-image
About this episode
You might not recognize the name Hong Fu Industrial Group — but chances are, you’ve worn their products. As the second-largest manufacturer of sports shoes in the world, Hong Fu produces footwear for major brands like Nike and Adidas. Now, with changing global markets, Hong Fu is making a big move into India. In this episode of Down to Business English, Ski ... Show More
Up next
Aug 20
The Yen Carry Trade
For nearly thirty years, extremely low interest rates in Japan have made the yen one of the world’s most important funding currencies. Investors have borrowed cheap yen and invested the money in higher-yielding assets around the world. But as the Bank of Japan raises interest rat ... Show More
25m 48s
Aug 10
The Fall and Resurgence of Intel … Maybe
For decades, Intel was one of the most dominant companies in the global technology industry. Its processors powered the majority of personal computers, and its ability to both design and manufacture its own chips gave the company a major competitive advantage. But a series of str ... Show More
22m 45s
Jul 31
RAMageddon
The rapid growth of artificial intelligence is creating enormous demand for advanced memory chips. As chip manufacturers move more of their resources toward High Bandwidth Memory, or HBM, the supply of traditional RAM and flash memory is being squeezed. In this episode, Skip Mont ... Show More
23m 42s
Recommended Episodes
Nov 2023
On Chases Growth in Retail, Tennis and China
 Martin Hoffmann, Chief Financial Officer and Co-CEO at On, discusses the footwear and sports apparel company's strategy. Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan. See omnystudio.com/listener for privacy information. 
17m 48s
Dec 2022
Special | Sneakers as Investments with Superkicks
tail spinning
30m 55s
Aug 2023
How Hoka Ran Away With The Competition
Episode 33: Lace them up! Alex Lieberman (@businessbarista) dives into the meteoric rise of Hoka, the popular shoe brand that just crossed the $1 billion mark in revenue. Since the pandemic, it went from having less than 10% of Deckers’ (parent company) revenue to nearly 40%, and ... Show More
17m 26s
May 2019
How ASICS Is Running to Global Markets
In this episode of Globally Speaking, we chat with Alessandra Binazzi, the highly experienced Director of Localization at ASICS Digital, about how localization at ASICS enables people across the world to live better lives through sports and why working towards a common mission ca ... Show More
25m 37s
May 2024
Why Marketing Works: Hoka
The running shoe set to compete with Nike isn’t who you think it is.  Move over, Under Armor, because you had your chance and couldn’t cut it.  Aidan dives into the tale of trail running’s greatest brand, and unpacks how two former Saloman employees crafted one of the most comfor ... Show More
10m 49s
Jul 2023
Nike
Nike — it’s perhaps the most iconic and most prolific brand of the modern era. On any given day, swooshes adorn the feet of more people on earth than any other footwear company — by a long shot.If you read Shoe Dog or watched Air, you may think you know its history. But Shoe Dog ... Show More
3h 54m
Dec 2013
Episode #11: Nigeria's Big Industry (Views #1271)
Abedimi and Todd discuss one of the biggest industries in Nigeria. Only India produces more of this product worldwide. Can you guess what it is? To check out the full transcript of the audio, go to elllo.org and search for interview 1271.  
4m 52s
Sep 2025
The growth of barefoot shoes
Once a niche product for runners, footwear that makes you feel like you’re not wearing any is now crossing into the mainstream. We’ll hear from fans chasing everyday health benefits as well as from brands in the UK, India and US. And we’ll ask whether the barefoot movement is her ... Show More
17m 28s
Jul 2025
Upper-intermediate | Product Localization
So many companies dream of selling their products to China's billion consumers. But selling to China means localizing for China, and not just any product is going to sell. Listen in on the thoughts of a real marketing manager for some perspective on how it's done. Episode link: h ... Show More
14m 27s