Todays’ Episode is an invigorating catch-up with someone who was last on the podcast over two years ago. Risto Rossar is CEO of Insly and is a really rare combination in that he is an insurance business builder who realised that helping the insurance industry fully digitise would be a better and more scalable business proposition than continuing to grow the highly successful digital Baltic insurance broker that he had founded. Insly continues to grow at speed, serving fast-growing segments of the market such as MGAs that need full end-to-end insurance software, but are unlikely to be on the radar of the largest vendors. Risto really gets tech and insurance – but he is also a very strong communicator who tends to tell things the way he sees them. This is where we come to the invigorating part that I mentioned at the beginning. Risto’s trademark is no-nonsense, down-to-earth analysis of what technologies are and are not likely to be genuinely disruptive to the insurance industry. He is good at seeing through hype and puncturing bubbles. So when someone in his position, with his level of understanding and natural sense of healthy scepticism starts getting genuinely excited about AI, we all need to sit up and listen. What follows is one of the most interesting and credible conversations about the likely long-term disruptive effects of AI on the insurance sector I have had on the show. If you think AI is just going to be nice productivity tool that removes all your dull admin tasks, you need to think again – it will do that but an awful lot more besides. The opportunities to be seized here are enormous but are difficult for those of us used to a very slow-moving status quo to get our heads around. Risto is on exceptional form and is clearly feeling energised and excited for the future – listen on and I think you will too. LINKS: https://insly.com/