Apr 23
1h 45m
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What’s up, Rock Nation! Today we’re joined by Marshal Crews — the founder of Tamed Psychotic, a drop-based clothing brand doing $100K in 30 minutes without spending a dollar on ads. At 17, Marshal was homeless. Now, he’s built one of the most exciting underground streetwear brands online. In this episode, we dive into how he turned personal pain into creative fuel, why scarcity is the secret behind his brand’s success, and what every creator needs to know about building hype, community, and a movement without paid marketing.
Check out Marshal here:
https://www.instagram.com/marshalcrews/
https://www.youtube.com/ @marshallcrews_
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Timestamps:
0:00 - Trailer
0:31 - Intro
1:08 - One handed crack
1:35 - Going all in on clothing
4:05 - Why clothing came naturally after success in fitness
8:42 - Turning a messy past into a movement
12:49 - The unseen hours behind every viral drop
16:58 - Starting Tamed Psychotic out of necessity, not money
21:03 - Why he refuses to run ads and prioritizes scarcity
25:32 - Email is outdated — SMS is his main channel
29:36 - Supreme’s playbook: build a world, not a product
33:42 - Scarcity vs. upsetting customers — the trade-off
38:12 - Behind the scenes: broken supply chains and production chaos
42:41 - How he preps for a drop and ships 1000s of orders
47:00 - Discord backfired — managing a community is hard
51:20 - The content loop: obsessing over every touchpoint
55:48 - How he drives sales through storytelling, not ads
59:59 - People just don’t understand the grind
1:04:07 - The mental toll of growth and pressure to keep going
1:08:27 - Deep childhood stories that shaped the brand
1:12:48 - The closet moment that changed his mindset forever
1:16:58 - Chasing the next challenge instead of the money
1:21:31 - The emotional highs of customer support wins
1:25:47 - Always evolving the creative and product
1:29:54 - The community and brand come before profits
1:34:07 - Why the goalpost keeps moving — and that’s okay
1:38:34 - The power of world-building and creative direction
1:42:45 - Obsession, late nights, and why he still edits everything
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