In this episode of TechMagic, hosts Cathy Hackl and Lee Kebler unpack viral AI trends, privacy concerns with ChatGPT's photo location capabilities, and the future of spatial computing with special guest Tom Emrich, author of "The Next Dimension." They discuss the marketing power of augmented reality, including Avon’s 320% sales boost, and examine the evolution from smartphone-based AR to smart glasses and mixed reality. Tom introduces the “Play, Pilot, Proof” framework and explains why “presence” is the new P in marketing. It’s a compelling look at how digital and physical worlds are converging fast.
What you will learn:
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Tom Emrich Bio
Tom Emrich is a pioneering product leader in spatial computing with over 15 years of experience in AR, VR, and wearables. He’s helped shape the future of human-technology interaction through roles at Meta and Niantic, where he led AR platform strategy, launched industry-first AR Ads, and introduced mixed reality experiences. As the author of The Next Dimension, Tom offers a definitive guide to using AR for business growth. He’s also an investor, startup advisor, and ecosystem builder, known for founding We Are Wearables and co-producing AWE. A recognized thought leader, Tom’s insights have been featured in Forbes, CNN, and The New York Times.
Tom Emrich on LinkedIn
Buy the Next Dimension here
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