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I am so excited to welcome back Simon Sinek who, renowned for his groundbreaking "Start With WHY" concept, reveals how modern capitalism has sacrificed ethics for profit in our increasingly binary world. He shares a raw moment about continuing a business relationship with someone his gut warned him against, costing him years of regret. Simon explains why we crave connection yet sacrifice friendships for success, and breaks down how our biology drives us to serve others—not just chase achievements. His practical conflict resolution strategies offer a refreshing alternative to our culture of comparison, showing how leaders can rebuild trust by protecting their people rather than their bonuses.
Simon Sinek’s Optimism Company
Simon’s podcast A Bit of Optimism
Simon’s book Start with Why 15th Anniversary Edition: How Great Leaders Inspire Everyone to Take Action
Simon’s book Leaders Eat Last: Why Some Teams Pull Together and Others Don't
Simon’s book The Infinite Game
In this episode you will learn:
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Get my New York Times Bestselling book, Make Money Easy!