How AI Search Tools Will Evolve To Handl...

Most AEO strategies fail without strong SEO fundamentals in place. Jenna Hannon, founder and CEO of Hatter and former early marketing hire at Uber Eats, has built an AI search agency helping brands establish visibility across Google and AI-generated answers. The conversation cove ... Show More

Programmatic AI content strategies are already failing marketers. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, built one of the first agencies dedicated to AI search visibility after watching volume-based, programmatic page tactics spike a ... Show More

Broad keyword targeting is quietly undermining AI search visibility. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, has built an AEO agency helping brands get discovered across Google and AI answer engines after advising companies like Multi ... Show More

Whether finding a restaurant or fact-checking a new claim, search engines are one of the main avenues we use to navigate the world. So why are modern engines so clunky and frustrating – and how is AI already changing the infrastructure we use to access information on the internet ... Show More

Whether finding a restaurant or fact-checking a new claim, search engines are one of the main avenues we use to navigate the world. So why are modern engines so clunky and frustrating – and how is AI already changing the infrastructure we use to access information on the internet ... Show More

Bill Gross, founder of Overture (the company that created paid search) and now ProRata.ai, says that generative AI is fundamentally rewriting the rules of search - which means marketers, advertisers, and customers must all adapt to new ways of discovering products. Gross explains ... Show More

As search engine incumbents — namely Google — amp up their platforms with gen AI tech, startups are looking to reinvent AI-powered search from the ground up. It might seem like a Sisyphean task, going up against competitors with billions upon billions of users. Learn more about y ... Show More

<p>The search industry is in the midst of a transformative period as OpenAI releases ChatGPT search. This episode explores how OpenAI’s new tool enters a competitive field with Google and Perplexity, aiming to provide fast, direct answers and source citations, plus support for ti ... Show More

With Google and Microsoft releasing new AI tools, it feels like the future is now with artificial intelligence. But how transformative are products like ChatGPT? Should we be worried about their impact? Are they a new Skynet or just a new Clippy? Staff writers Charlie Warzel and ... Show More

Jimmy Secretan, CTO of JustWin, explores the latest innovations in privacy-preserving neural networks, and explains how JustWin is leveraging AI to help small businesses win government contracts. He also explores the future directions of AI, and the impact of AI on user autonomy ... Show More

Research advances over the past five years in artificial intelligence and machine learning have caused organizations of all kinds to look for ways to apply these powerful algorithms and techniques in their businesses. Eventually, AI could have the same impact that electricity had ... Show More

Is our search functionality changing? How will AI change how we find information? Who will usher in the next wave of the online search experience? The Next Wave answers those questions and more as Matt Wolfe (https://twitter.com/mreflow) and Nathan Lands (https://twitter.com/Nat ... Show More