logo
episode-header-image
Apr 2025
54m 38s

The Truth About Passive Income: It’s Not...

Erik Van Horn
About this episode

If you think passive income means sitting back and letting the money roll in, think again! In this episode, we uncover the truth behind passive income and why it’s not as simple as it seems.

Join Erik Van Horn as he talks to financial expert Russ Morgan about the realities of passive income. They delve into why most people’s expectations about passive income are misguided and discuss strategies to create genuine wealth without relying solely on traditional investment methods. Russ explains how to use tools like the Augusta Rule and shares insights from his experience helping clients build sustainable financial futures.

Discover how entrepreneurs can build wealth without Wall Street and learn about the Passive Income Roadmap.

Tune in now to hear why passive income is more than just a buzzword—it’s a strategy for long-term financial success!

Join the passive income revolution today!

 

“What are we doing with our dollars? Is it getting us more of what we want or less of what we want? It's not an accumulation plan. The person who wins this game doesn't have ten million dollars in an account in the future. The person who wins this game has more passive income coming in than monthly expenses that they could never run out of. That is financial freedom." ~ Russ Morgan

 

In This Episode:

- The value of hiring a coach

- Is your CPA knowledgeable about The Augusta Rule?

- Money mistakes and the obstacle to financial freedom

- Becoming a good steward of your finances

- Active vs. passive income and activating PIOS

- Mistakes people commit as they start building passive income 

- How the market's sugar rush impacts investors

- The framework for building passive income 

- Understanding your "investor buy box" for smart decisions

-  Investing with the right people vs. just the right deal

- Passive income ideas you can try

 

Resources: 

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617   

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Franchise Springboard - https://franchisespringboard.com/

🌐 Grab Your Wealth Building Tools Here - http://wealthwithoutwallstreet.com/franchisesecrets 

🌐 The Passive Income Roadmap - http://www.mypassiveincomeroadmap.com

 

Connect with Russ Morgan:

🌐 Website - https://www.wealthwithoutwallstreet.com/

💼 LinkedIn - https://www.linkedin.com/in/russ-morgan-72595519/

 

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/   

📷 Instagram - https://www.instagram.com/erikvanhorn/  

👍 Facebook - https://www.facebook.com/erik.v.horn/  

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

Up next
Aug 5
How to Run Sprints Without Breaking Your Business
What if your grand opening sprint is the very thing burning out your team and killing your momentum? Aaron Hovivian shares the proven strategy his team uses to launch drive-thru coffee shops, run high-impact sprints, and avoid chaos. Whether you're a franchisee or founder, this e ... Show More
48m 50s
Jul 29
Taco John's CEO Reveals the Secret Sauce of Franchising Success
In this episode, Taco John’s CEO, Heather Neary, shares her full-circle journey, the five C’s of franchising success, and what it takes to grow a legacy QSR in today’s competitive market. From franchisee empathy to marketing/ops integration—this is a masterclass in modern franchi ... Show More
38m 21s
Jul 22
The HoldCo Strategy That Prints Money in Small Markets
What does it take to build a multi-million dollar business empire in a town of just 65,000 people? Former pro baseball player Joshua Kalinowski reveals how he transitioned from the Colorado Rockies to real estate, roofing, solar, and beyond—creating multiple thriving companies in ... Show More
37m 32s
Recommended Episodes
Jan 2023
Buying Franchises: A Primer for Searchers
Twitter-famous Wolf of Franchises on why & how you should buy existing franchise businesses, including lots of examples. Themes from the conversation with Wolf:Pros/cons of acquiring an existing franchise businessWhy buy 1 franchise business (even if SDE is just $100k)Opportunity ... Show More
1h 9m
Sep 2023
Buy a Franchise Portfolio: How to Choose a Brand
AJ Wasserstein, Peter Mistretta & Mike Horowitz distill the selection of a franchise brand into 10 essential criteria. Topics in today’s interview with A.J., Michael, and Peter:Why you should (and should not) buy into a franchise systemLikelihood of becoming a billionaire, centi- ... Show More
1h 42m
Dec 2023
Opening Up to Franchises to Buy a Great Business
How Doug Johns overcame his reservations about being a franchisee to acquire a dream business with $1.8m EBITDA. (Rebroadcast from September 2022.) Topics in Doug's interview:Buying a franchise vs. independent businessOpening your mind to a franchiseThe many (overlooked) benefits ... Show More
1h 25m
Dec 2024
How To Pitch Your Product Without Being Too "Salesy" | Scott Clary
Learn how to invest in real estate with the Cashflow 2.0 System! Your business in a box with 1:1 coaching, motivated seller leads, & softwares. https://www.wealthyinvestor.com/ --- On today’s episode of The Wealthy Way, I sit down with Scott Clary, a powerhouse entrepreneur, inve ... Show More
1h 11m
Aug 2023
485 – Franchise Side Hustle
Franchise Side Hustle with The Franchise Guide, Giuseppe Grammatico, and host Henry Lopez. They discuss and share how you can create a safety-net for your job by investing in a side hustle franchise small business. Show note page: https://www.thehowofbusiness.com/485-giuseppe-gra ... Show More
50m 42s
Jul 1
How Gusto built a $9.5 billion company by identifying a burning problem
Tomer London is the co-founder and Chief Product Officer at Gusto, the payroll and people platform used by over 400,000 businesses. He grew up helping run his dad’s clothing store in Israel — an experience that sparked his mission to build better tools for small business owners. ... Show More
55m 1s
Oct 2024
Extreme Ownership: The Ultimate Key to Entrepreneurial Growth
On this episode of the Marketing Secrets podcast, I revisit the topic of Extreme Ownership—a principle that has shaped not only my business but also how I approach every challenge that comes my way. In this return episode, I share an interaction I had with someone in our communit ... Show More
36m 4s
Jul 2024
Why Sales Training Doesn't Work
In this episode, Bill and Bryan challenge conventional wisdom by arguing that traditional sales training is no longer effective in today's business landscape. Drawing from their decades of experience, they discuss why common sales methodologies fall short and why focusing solely ... Show More
18m 21s
Nov 2024
What Separates Great Brands from the Rest with Ryan Bartlett
Can You Build a $150M Business in Just 3 Years?That’s exactly what my guest today, Ryan Bartlett, did. As the founder and CEO of True Classic, Ryan scaled his company from zero to $150 million in just three years—and he’s only getting started. Now valued at nearly $1 billion, Tru ... Show More
58m 45s
Sep 2024
The Appeal of Franchise Buying: $1m EBITDA in 2 Years
Register for the webinars:Legal Office Hours (Deal Structure & Its Tax Implications) - Thu Sept 26 - https://bit.ly/4grubvDHow to Hire an Operator to Replace Yourself - Fri Sept 27 - https://bit.ly/3zgUbJr Corey Robinson bought 4 locations in the legacy franchise Batteries Plus. ... Show More
1h 56m