logo
episode-header-image
Apr 2025
37m 8s

She made $10M using memes

Juliana Hahn
About this episode

Julia Enthoven is the founder of Kapwing, and she’s today’s guest on Startup Strategies with Juliana Hahn. She turned a simple meme maker into one of the most-used online video tools for creators and marketing teams, scaling it to over $10M in annual revenue. In this episode, we dive into how Julia spotted the rise of video while working at Google, and how that insight led to building one of the most accessible, creator-friendly video editors. 


Julia shares her Startup Strategies on how to:

  • Act on early signals before the trend goes mainstream.
  • Use long-tail SEO pages to drive scalable, high-intent traffic.
  • Turn a $1 watermark removal into a viral growth loop & brand awareness machine.
  • Scale organic growth through YouTube and affiliate partnerships.


Let’s break down her Startup Strategies!


Links and resources:


FREE Startup Marketing Cheatsheet

FREE Goal Tracking Template


Join the Startup Strategies Newsletter for weekly growth & marketing tactics


Let’s connect: 

Tiktok

Instagram

LinkedIn

Youtube


Need help with growing & marketing your startup? Work with us.


Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.



Hosted on Acast. See acast.com/privacy for more information.

Up next
Oct 1
How to Bootstrap to $1Million ARR [REVEALED]
In this episode of Startup Strategies, Juliana sits down with Ish Jindal, the engineer-turned-entrepreneur who spent four years not knowing what MRR meant while bootstrapping TARS to $1M ARR. After discovering the internet in his second year of college, Ish went from building edu ... Show More
1h 2m
Sep 23
Social Media isn’t hard. It’s misunderstood
In this episode of Startup Strategies, Juliana breaks down the brutal truth about social media marketing that most content creators and founders refuse to accept - their content is poor, and that's exactly where they need to start. After scaling her client from zero to $2 million ... Show More
14m 34s
Sep 11
My AI tool does SALES for you
In this episode of Startup Strategies, Juliana sits down with George Munguia, the serial entrepreneur who went from negative $200 in his bank account to raising $2 million for Harmony AI after his manager threatened to fire him for using AI tools. George was grinding through cont ... Show More
35m 3s
Recommended Episodes
Jul 6
Solo founder, $80M exit, 6 months: The Base44 bootstrapped startup success story | Maor Shlomo
Maor Shlomo is the founder of Base44, an AI-powered app builder that he bootstrapped to an over $80 million acquisition by Wix in just six months. As a solo founder (with severe ADHD), he hit $1 million ARR just three weeks after launch and grew the product to more than 400,000 u ... Show More
1h 31m
Jul 2024
How to Scale a Start-Up
Managing rapid growth is a huge challenge for young businesses. Even start-ups with glowing reviews and skyrocketing sales can fail . That’s because new ventures and corporate initiatives alike must sustain profitability at scale, according to Harvard Business School senior lectu ... Show More
27m 45s
Sep 2024
How Startups Can Turn Failure into Success
AptDeco, a peer-to-peer marketplace for used furniture, launched in New York City in 2014. Despite its complexity and high costs, the company grew quickly. Co-founders Reham Fagiri and Kalam Dennis considered several different options for scaling the business—from expanding into ... Show More
25m 58s
Aug 13
The Most Overlooked $10K/mo AI Startup Anyone Can Start
Get the exact blueprint to from $0 to $25K+ MRR (Diagram Included): https://www.gregisenberg.com/startup-blueprint On this episode I present my three-phase approach to building an AI startup. Begin with a "leveraged agency" model, unlike traditional VC-backed startups, this metho ... Show More
17m 29s
Jan 2025
He built a startup using AI that prints money (full tutorial)
In this episode we dive deep into modern marketing strategies with Cody Schneider, focusing on the concept of "digital gravity" versus traditional marketing funnels. The discussion covers comprehensive tactics for both B2B and B2C companies, including detailed strategies for cont ... Show More
56m 10s
Aug 2024
4 SaaS ideas you can build as a SOLO founder
In this episode, I share 4 SaaS ideas with massive potential. I'll dissect each concept, revealing its market opportunities and possible pitfalls. Plus, learn the exact strategies and frameworks I'd use to grow these innovative software businesses from the ground up.1) Legal Jarg ... Show More
16 m
Jan 2025
Why 2,500 Subscribers Is All You Need For $1M
Jonathan "Jicecream" Courtney believes that in 2025, basic marketing still outperforms everything: a simple 90-minute webinar turns 200 attendees into 20 buyers, even with just 2,500 subscribers. The framework is dead simple - 20 minutes on your story, 15 minutes on the solution, ... Show More
51m 54s
Dec 2023
THE BIGGEST STARTUP OPPORTUNITIES IN 2024 BY LEAN STARTUP GUY ERIC RIES
Greg interviews Eric Ries, author of "The Lean Startup" and founder of The Long Term Stock Exchange.They talk about how to test business ideas, why businesses with a social mission will outperform, and opportunities in AI.►►Subscribe to Greg's weekly newsletter for insights on co ... Show More
46m 41s
Nov 2024
Building Wiz: the fastest-growing startup in history | Raaz Herzberg (CMO and VP Product Strategy)
Raaz Herzberg is the chief marketing officer and VP of product strategy at Wiz. Wiz hit $100 million ARR within 18 months (the fastest growth in startup history) and, five years in, is generating over $500 million ARR. It also serves over 45% of the Fortune 100. Raaz was one of t ... Show More
1h 5m
Sep 2024
24 Steps to Launch a Start-Up
Many people aspire to entrepreneurship. But Bill Aulet, who has advised founders for decades, warns that it remains a high-risk endeavor. In this episode, he outlines concrete steps anyone can take to get a new venture off the ground — including intrapreneurs within large organiz ... Show More
28m 46s
Listen to millions of songs and podcasts on Anghami