In this episode of Startup Strategies, Juliana reveals why most founders are losing to competitors they could easily outmaneuver if they just knew where to look. After analyzing competitors for clients across B2B and B2C, she breaks down the exact system she uses to extract competitive intelligence that most founders never find because they don't know what questions to ask the data.
Juliana exposes the five analytical moves that separate founders who scale from founders who stall while their competition quietly captures market share. From traffic mapping that reveals strategic opportunities to platform attribution breakdowns that show you exactly where market leaders are vulnerable, she demonstrates why competitor analysis isn't about copying what's working but finding the gaps nobody else sees.
This conversation reveals why most competitive research is useless vanity metrics and what actually matters when you're trying to build an edge in a crowded market.
Juliana shares:
Links and resources:
FREE Startup Marketing Cheatsheet
FREE $1M ARR SaaS Marketing Playbook
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