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Apr 2025
26m 54s

China's young shoppers chase emotional f...

CHINA PLUS
About this episode
The way young people shop in China is changing rapidly. A new report reveals that over 40% of young consumers now prioritize emotional value and personal interests in their purchases. We explore this shift and uncover the drivers behind this emotional trend. On the show: Steve Hatherly, Li Yi & Yushun 
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