Whether you're a fan of Taylor Swift or not, no one can deny her success as both a music star and businesswoman. Her career has been a masterclass in everything from customer connection to innovation, decision-making to digital adaption, offering lessons for people in any industry. HBR senior editor Kevin Evers investigated Swift's rise and evolution for his ... Show More
Jul 1
Larry Summers: ‘Smart Businesses Are Going to Maintain Flexibility’
Lawrence H. Summers, former U.S. Treasury Secretary and President Emeritus of Harvard University, has seen the ups and downs of the American economy throughout the decades. As leaders today contend with fears of economic downturn, the growth of artificial intelligence, tariffs, i ... Show More
27m 1s
Jun 24
Moms Demand Action Founder on What It Takes to Lead Change
Whether you're a manager trying to move your organization in a new direction, an entrepreneur seeking to fix a consumer pain point, or a non-profit leader working to improve society, it can be hard to turn your and others' passion for a cause into meaningful change. Shannon Watts ... Show More
26m 13s
Apr 21
The strategic genius of Taylor Swift (w/ Master Fixer Kevin Evers)
We all know Taylor Swift as an international pop superstar—her albums shoot to the top of the Billboard charts, and her recent Eras Tour grossed over $2 billion. But what can we learn from Taylor the businesswoman? In this episode, Anne and Frances sit down with Kevin Evers, auth ... Show More
26m 24s
Jan 2025
549: How Popflex Became Taylor Swift's Favourite Clothing Brand | Cassey Ho [VIDEO]
In this episode, Cassey Ho, founder of POPFLEX and Blogilates, shares her journey from rock bottom to building two eight-figure brands. Discover how Cassey combined her passion for fitness and design to create unique products that solve real problems. She opens up about overcomin ... Show More
55m 24s
Jun 2024
Tracing the origin story of Taylor Swift
From Pennsylvania to New Jersey to Tennessee, The Times’ Megan Agnew spent three weeks on the Taylor Swift trail, discovering the origins of the supersonic star. How does someone go from teenage guitarist to pop phenomenon? Was her fame just luck and talent, or was there a master ... Show More
29m 21s
May 1
Ellen DeTraumatizing Taylor Swift 💃🏻 TayRewind
GET TICKETS TO THE SNERAS TOUR / SHOP SNERAS MERCH: https://www.evolutionofasnake.com Before she was known as the host who got canceled, Ellen DeGeneres was the queen of daytime, and Taylor Swift was a frequent guest. This week on TayRewind, we're unpacking the cultural power of ... Show More
1h 45m
Aug 2024
Taylor Swift’s Marketing Strategy: Public Relations, Partnerships, & Social Media
E423: Taylor Swift in 2024 had her biggest year by far. According to Google Trends, her interest doubled from its previous peak, and that same previous peak is now her new normal. But what caused this? Turns out it was a combination of preparation, partnerships, branding, and pub ... Show More
14m 7s