Whether you're a fan of Taylor Swift or not, no one can deny her success as both a music star and businesswoman. Her career has been a masterclass in everything from customer connection to innovation, decision-making to digital adaption, offering lessons for people in any industry. HBR senior editor Kevin Evers investigated Swift's rise and evolution for his ... Show More
Oct 7
The Trouble with Tech Companies (and Their Strategies)
Cory Doctorow, author and digital rights advocate, argues that big tech companies from Facebook to Google and beyond have evolved - or devolved - in a disappointing way. He says that many large tech companies begin with a good product, but that over time they prioritize first bus ... Show More
26m 30s
Sep 30
How to Lead with Courage in Chaotic Times
Courage involves taking bold action despite uncertainty and fear. In a volatile business environment, it's hard to be brave. But Ranjay Gulati, a professor at Harvard Business School, says that there are strategies any of us can use to get improve our ability to make smart bets o ... Show More
32m 9s
Sep 23
Steven Pinker on Speculation Bubbles, Super Bowl Ads, and What Leaders Need to Know About Group Psychology
As a leader, psychology is fundamental to your success - whether that means understanding consumer behavior, team dynamics, or even your own biases and blind spots. Harvard professor Steven Pinker says that an important phenomena to understand is that of common knowledge and its ... Show More
27m 29s
Jun 2025
739: What Leaders Should Learn from Taylor Swift, with Kevin Evers
Kevin Evers: There’s Nothing Like This Kevin Evers is a Senior Editor at Harvard Business Review. Passionate about shaping groundbreaking research and amplifying pioneering ideas, he has edited bestselling and award-winning books on high performance, creativity, innovation, digit ... Show More
38m 33s
Apr 2025
The strategic genius of Taylor Swift (w/ Master Fixer Kevin Evers)
We all know Taylor Swift as an international pop superstar—her albums shoot to the top of the Billboard charts, and her recent Eras Tour grossed over $2 billion. But what can we learn from Taylor the businesswoman? In this episode, Anne and Frances sit down with Kevin Evers, auth ... Show More
26m 24s
Jul 11
Branding, Strategy and Taylor Swift
In this episode of The Digital Marketing Podcast, Daniel Rowles explores one of the most unexpected but powerful business case studies in modern branding: Taylor Swift! Joined by Kevin Evers, Senior Editor at Harvard Business Review and author of There’s Nothing Like This. Kevin ... Show More
31m 10s
Jan 2025
549: How Popflex Became Taylor Swift's Favourite Clothing Brand | Cassey Ho [VIDEO]
In this episode, Cassey Ho, founder of POPFLEX and Blogilates, shares her journey from rock bottom to building two eight-figure brands. Discover how Cassey combined her passion for fitness and design to create unique products that solve real problems. She opens up about overcomin ... Show More
55m 24s
Jun 2024
Tracing the origin story of Taylor Swift
From Pennsylvania to New Jersey to Tennessee, The Times’ Megan Agnew spent three weeks on the Taylor Swift trail, discovering the origins of the supersonic star. How does someone go from teenage guitarist to pop phenomenon? Was her fame just luck and talent, or was there a master ... Show More
29m 21s
May 2025
Ellen DeTraumatizing Taylor Swift 💃🏻 TayRewind
GET TICKETS TO THE SNERAS TOUR / SHOP SNERAS MERCH: https://www.evolutionofasnake.com Before she was known as the host who got canceled, Ellen DeGeneres was the queen of daytime, and Taylor Swift was a frequent guest. This week on TayRewind, we're unpacking the cultural power of ... Show More
1h 45m