episode-header-image

Feb 2025

31m 41s

7 Things You Need to Stop Thinking as a ...

About this episode

Up next

How to Use Valence and Intensity to Find Winning Ads

In this episode, Sarah and Nate revisit the Valence and Intensity framework, a psychology-based approach to understanding how your ads communicate emotion. They break down how to use it as a diagnostic tool, identify opportunities in your existing creative, and build separate fun ... Show More

5 Black Friday Strategies That Don't Depend on Bigger Discounts

In this episode, Sarah and Nate break down the psychology behind Black Friday shopping, why discount hunters can be difficult to retain, and how to create offers that make people excited to buy without relying on endless discounts. You'll learn how to gamify your offers, protect ... Show More

The Psychology Behind Better Product Names

Sarah and Nate break down the research behind product names, then get into how to use it in your own marketing. You'll learn why easy-to-pronounce names can matter for supplements, when unusual names spark curiosity, why mystery products can be so appealing, and how a boring prod ... Show More

Recommended Episodes

The Biggest Marketing Mistakes I See (And How to Avoid Them)

<p>In this episode of <em>Social Media Decoded</em>, host Michelle Thames breaks down the top marketing mistakes that are costing businesses time, money, and growth—and how you can avoid them. From lack of strategy to chasing vanity metrics, Michelle delivers actionable tips to h ... Show More

How “The 4 C’s” Will Catapult You to Your 10X Goal in 2025

Ralph and Lauren skip the small talk and jump right into one of the most overlooked (and misunderstood) topics in digital marketing—how to actually set up standard events, custom conversions, and the Meta pixel the right way. Spoiler alert: most businesses are getting it wrong! W ... Show More

The Seven Deadly Sins of Marketing (Solo Edition)

Are you guilty of committing one of the seven deadly sins of marketing? In this episode, Daniel addresses the common mistakes that marketers make and how to avoid them. From not knowing your audience to ignoring your brand, these sins can hinder your marketing efforts. Tune in to ... Show More

117: Marketing and Pricing Real Talk with Alora Rachelle

<p>In this episode, Alora Rachelle and I chat about the importance of photography marketing mindset. We dig into why mindset trumps strategies, share key shifts, pitfalls, and tips for staying motivated when marketing feels like a drag. Tune in for a relaxed yet insightful conver ... Show More

Ep 22: The Top Mistakes You're Making as a Content Creator with Katelyn Rhoades

In today's episode, I'm joined by Katelyn Rhoades (@socialmarketingqueen) to explore the crucial social media mistakes you don't realize you're making. Katelyn, an experienced social media marketer with her own thriving podcast, "Call Her Creator," and a substantial following, br ... Show More

Enemies No More: Using Google and Meta Together for 10x Returns

What if everything you thought you knew about marketing attribution was wrong? In this eye-opening episode, Ralph and Kasim reveal the hidden truths and pitfalls of measuring the effectiveness of your marketing campaigns across different platforms. They expose the flaws and limit ... Show More

Stop Faking Perfect When Marketing Your Business

In my latest episode, I'm tackling the elephant in the room: marketing during uncertain times. Drawing from my experience growing up in a small business family and working with countless entrepreneurs, I expose why the polished "perfect" marketing approach is failing and what act ... Show More

The Biggest YouTube Mistakes Marketers Make (and How to Overcome Them)

<p>Has your YouTube channel growth stalled out? Looking for advice to pinpoint where you’re going wrong? To learn common mistakes marketers make and what to do instead. You’ll also discover some overlooked metrics that can help you grow faster, I interview Daniel Batal.</p><p><br ... Show More

The Biggest Writing Mistakes That Entrepreneurs Make

Want to get your ideas into the world? Writing coach Amber Rae (see: ) has some counterintuitive advice: Don't think about your audience, and don't write what you "should" write. On this episode, she explains some of the most common mistakes that entrepreneurs make, and how anyon ... Show More