Ty Hiss is the co-founder of Fresh Sends, a lifestyle gifting brand that’s completely reimagining how we celebrate the people we love.
Ty’s path to entrepreneurship was anything but traditional. With no floral background, she took a leap of faith and turned a one-time wedding project into a nationwide brand—all out of a 900-square-foot Denver duplex. Fresh Sends started with its now-iconic “Send” bouquet (which went viral on TikTok) and has since expanded into curated gift sets like the Birthday Send, the Pasta Night Send with Graza olive oil, and the Fresh Set, filled with self-care and beauty essentials. Through thoughtful branding, creative partnerships with Tower 28, Amazon Prime, and more—and a deep focus on community—Ty has built a company that’s redefining modern gifting and making people feel seen, known, and loved.
In today’s episode, Ty takes us behind the scenes of building Fresh Sends from the ground up—and she doesn’t hold back. We talk about launching a business without experience, the scrappy early days, and the mindset shifts that helped her push through uncertainty. She shares how her upbringing instilled a belief in chasing big dreams, the emotional toll of entrepreneurship, and the importance of staying anchored in your “why.” We also get into branding, word-of-mouth marketing, imposter syndrome, hiring, pivoting through challenges, and why waiting for perfection can hold you back. If you're building something from the ground up—or dreaming about starting—this episode is full of gems you won’t want to miss.
In this episode, we’ll talk to Ty about:
* Ty’s relationship with Impostor Syndrome. [03:35]
* Ty's upbringing fostered a belief in achieving dreams. [05:43]
* The roots of Ty’s hustle and drive. [07:58]
* Starting a business without experience is possible. [10:09]
* The early vision and business plan behind Fresh Sends. [15:33]
* The impact of branding on business success. [16:50]
* Why shipping logistics are crucial in the floral industry. [18:48]
* Pivoting can lead to new opportunities. [19:49]
* The financial risks and realities of entrepreneurship. [20:46]
* Embracing challenges as part of the journey. [26:23]
* Having a strong 'why' is crucial for motivation. [29:55]
* Customer connections can drive your business forward. [32:48]
* The power of word-of-mouth marketing. [34:42]
* Navigating demand and supply challenges while scaling. [37:42]
* Ty’s hiring lessons and the importance of team building. [43:20]
* Persistence and patience are key to long-term success. [45:40]
This episode is brought to you by beeya:
* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.
* Get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/
Follow Ty:
* Instagram: https://freshsends.com
* Instagram: https://www.instagram.com/tygerhiss
* Website: https://www.instagram.com/freshsends
Hosted on Acast. See acast.com/privacy for more information.