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Mar 2025
21m 13s

#44: Women’s History Month celebration w...

The Agile Brand
About this episode

March is the month to celebrate Women’s History. In business, 40% of new companies are started by women, employing 10 million workers and generating $1.8 trillion in revenue. That’s a lot of economic impact to celebrate.
I’m Susan Soroko, Director of Creative Economy at Arlington Economic Development in Arlington Virginia. The role of Economic Development is to retain and attract businesses where workers can live and thrive in a great community even when the work world is changing. We support (small) business through programs like BizLaunch and value the importance of placemaking and a sector devoted to creative economy and the arts.
Today we’re going to talk about the value and impact of women owned businesses on our economy.


To help me discuss this I’d like to welcome Mary Wong, Founder and Principal Consultant of EvaluCcraft Global.

Ms. Wong is the Founder and Principal Consultant of EvaluCraft Global, LLC, a data-driven and evidence-informed consulting firm that provides public and foreign policy analysis and evaluation services. Established in Arlington in January 2020 to meet an emerging need, EvaluCraft Global, LLC helps public and private sector organizations at all levels around the world engaged in public and international affairs to analyze, assess and evaluate associated policies and programs for effectiveness, impact, output and outcomes. Our core values are competence, transparency and accountability.

Prior to launching EvaluCraft Global, Ms. Wong served 11 ½ years with the U.S. Department of State, most recently as Deputy Director in the Office of Management Policy and Resources in the Bureau of International Organization Affairs and prior to that as Deputy Director in the Office of the Fulbright Scholarship Board in the Bureau of Educational and Cultural Affairs. Before joining U.S. federal public service, Ms. Wong worked 8 ½ years on design and administration of international exchanges and training for the Institute of International Education in Washington, DC and in Hanoi, Vietnam. Ms. Wong has a Master of Public Policy degree in Program Evaluation from the George Washington University's Trachtenberg School of Public Policy & Administration, a Master of Arts degree in International Development with a focus on Social and Economic Development from the University of Kentucky’s Patterson School of Diplomacy & International Commerce and a Bachelor of Arts degree in International Relations with a concentration in Political Economy from Drake University in Iowa. Ms. Wong is passionate about foreign policy relevance to the publics.

When not working, Ms. Wong enjoys traveling and learning about the world with her husband and two children; cheering on her daughters in all their curricular and extracurricular pursuits, and contributing to community-building through the Bahá’í Faith and service projects.

Resources:

EvaluCraft Global

 Arlington Economic Development BizLaunch Division: BizLaunch

 Minority Vendor Fair Upcoming Minority Vendor Showcase at Hyatt Crystal City  


General information about the Small Business Administration (SBA): https://www.sba.gov/

SBA resources locally:

https://www.sba.gov/local-assistance

SCORE Counseling and other resources:
https://www.arlingtoneconomicdevelopment.com/Small-Business/Small-Business-Programs/One-on-One-Counseling

Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/

Listen to our other podcast, The Agile Brand with Greg Kihlström:
https://www.theagilebrand.show

The Innovation Economy podcast is brought to you by Arlington Economic Development:
https://www.arlingtoneconomicdevelopment.com

The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

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