If you're still getting “I need to think about it” or “Can you tell me more?” in your DMs, this episode is about to change everything.
High-end clients don’t need convincing - they need to feel that you are the one for them. In this episode, I break down why luxury brands don’t explain or justify their prices - they command authority, create emotional demand, and position themselves as exclusive.
I’ll walk you through the biggest messaging mistakes that keep you stuck in sales mode instead of demand mode, how to shift from transactional content to brand identity content, and why premium buyers decide with emotion first, then justify with logic.
Plus, I’ll introduce Speak Premium, my masterclass on how to craft messaging that magnetises high-ticket clients before they even inquire. If you're ready to stop explaining your worth and start making effortless sales, this episode is for you.
Here are the highlights:
The Role of Perception Luxury Branding (2:37)
Embodying Authority and Creating Emotional Demand (3:59)
Decision-Making Process of Premium Clients (5:34)
Selectivity and Exclusivity in High-End Branding (7:57)
The Importance of a High-End Sales Flow (9:10)
Speak Premium Master Class (9:54)
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