Episode #328 – 5 Must-Have Email Automations for Jewelry Brands
Ever wonder what happens between someone discovering your jewelry and actually making a purchase? Maybe they signed up for your emails but never came back, browsed your site and left, or even added something to their cart—only to disappear. That’s where email automations come in.
From the first welcome email to post-purchase follow-ups and customer winbacks, these behind-the-scenes messages do the heavy lifting to turn window shoppers into loyal buyers. In this episode, I’m breaking down five essential email automations every jewelry brand needs—and how they can help you make more sales with less effort.
In this episode, we’ll explore:
✨ The Welcome Series and why first impressions matter
✨ How abandoned cart emails can recover lost sales (when done right!)
✨ Browse abandonment emails that re-engage curious shoppers
✨ Post-purchase emails that build loyalty and encourage repeat buys
✨ Customer winback emails that bring past buyers back again
Plus, in The Gold Mine, I share a personal story about why it took me two years to finally try a service I was interested in—and what that means for jewelry brands trying to convince early adopters to buy. Learn how consistent marketing, word of mouth, and referral incentives can help you win over customers who are already curious about your brand.
If you want to turn browsers into buyers and keep your jewelry brand top of mind, this episode is for you!
Transcript: https://joyjoya.com/blogs/podcast/5-essential-email-automations-for-jewelry-brands