Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Adrienne Ingoldt, CMO of Pilot, about transforming a 65-year-old travel center business into a customer-centric brand. Adrienne shares her philosophy on authentic brand building, discusses Pilot's evolution from B2B to consumer marketing, and explains why emotional connection matters more than ever in today's marketing landscape.

Here are the key talking points from the episode:

Building a marketing organization from scratch at a 65-year-old company
Transforming travel centers from commodity to destination
The importance of authentic brand building in today's landscape
Balancing B2B expertise with consumer marketing
Creating meaningful experiences for all types of drivers
The role of partnerships in brand building
The future of travel center innovation

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