Join us in this episode of the Art Marketing Podcast as we dive into an inspiring conversation with Tom and Mary Putt, a dynamic husband-and-wife team behind the Tom Putt Gallery. Discover how they navigated the challenges of running a photography business during the COVID-19 pandemic, leveraging creativity and resilience to thrive. Tom shares his philosophy of continuous improvement, while Mary discusses the importance of customer experience and effective sales strategies. Tune in for valuable insights on building a successful art business and the power of storytelling in connecting with your audience!
(00:00) - Mindset for Success
(00:48) - Introduction to Tom and Mary Putt
(01:32) - Tom's Journey into Photography
(05:06) - The Role of Mary in the Business
(06:37) - Opening the Gallery
(08:44) - Surviving COVID
(10:38) - Continuous Improvement Philosophy
(12:34) - Emotional Connection in Sales
(14:18) - Customer Experience Focus
(16:46) - Leveraging Digital Sales
(18:00) - The Impact of AI on Business
(20:10) - Using AI for Content Creation
(22:20) - The Importance of Live Broadcasting
(24:30) - Connecting with Customers Online
(26:56) - Creative Marketing Strategies
(30:10) - Storytelling in Wildlife Photography
(32:30) - The Power of Live Video
(35:02) - ROI on Gallery Space
(37:04) - Future Focus on Broadcasting
Tom's Website
https://tomputt.com/
Tom's Instagram
https://www.instagram.com/tomputtgallery/
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