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Mar 2025
4m 34s

Ted Lasso’s Believe Effect: How a TV Sho...

MRNM
About this episode

From Apple TV+’s breakout hit to a cultural game-changer, Ted Lasso did more than make us laugh—it redefined sports fandom.


Discover how Jason Sudeikis’ infectiously optimistic coach turned a fictional English soccer team into a real-world phenomenon, boosting MLS deals, Nike collabs, and even FIFA video games. unpack the show’s Emmy-winning magic, its pandemic-era resonance, and how it tricked millions of Americans into loving soccer. Was Roy Kent’s rage or Jamie Tartt’s redemption the secret sauce? How did Ted’s “Believe” mantra land on World Cup billboards? And could Season 4 spotlight women’s soccer? Dive into the legacy of a series that made Apple TV+ a heavyweight, inspired Gregg Berhalter, and turned soccer skeptics into die-hard fans—all while reimagining TV’s power to unite sports, storytelling, and social change.


Ted Lasso cultural impact, Apple TV+ soccer series, Ted Lasso MLS influence, TV shows and sports fandom, soccer popularity in America.

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