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In this episode of "Negotiate Anything," Kwame Christian engages in a compelling conversation with Richard Cogswell, author of "The Cultural Sales Leader: Sustaining People, Attaining Results." Richard shares insights from his book, drawing from his extensive experience in sales leadership across the Asia Pacific region. He emphasizes the importance of culture within sales teams, explaining how effective leadership goes beyond mere tactics to foster an environment where teams can thrive. Listeners will gain an understanding of how to align sales strategies with organizational culture to achieve lasting success.
What will be covered:
Connect with Richard Cogswell
Buy the book: The Cultural Sales Leader: Sustaining People, Attaining Results
Contact ANI
Request A Customized Workshop For Your Company
Follow Kwame Christian on LinkedIn
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