Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! www.servicebusinessmastery.com
In this episode, recorded live at Business Uncensored Event in Chattanooga, Tennessee. Hosts Tersh Blissett and Joshua Crouch are joined by Zac Garside, Founder of "Done-For-You Email Marketing." They explore the evolving landscape of email marketing within the Service Industry, addressing current trends, challenges, and the critical role of adapting email strategies to Market Changes. 📈🛠
Zac Garside shares expert insights on Improving operational efficiency through tailored email campaigns and the advantages of using AI to enhance customer engagement. This conversation offers valuable tips for service businesses looking to excel in a competitive market by optimizing their email marketing tactics.
Timestamps ⏰00:00 - Meet Zac Garside: A Glimpse into His Expertise
02:48 - How Education Shapes Email Marketing Trends
09:08 - Debunking Myths in Email Marketing with Zac Garside
13:24 - How AI Enhances Email Marketing Techniques
15:48 - Tackling Email Challenges: Sender Reputation and Shared Ips
20:59 - Top Reasons Why Email Campaigns Fail
31:04 - How Storytelling Transforms Audience Engagement in Email Marketing
36:48 - Zac Demonstrates Live: Crafting Engaging Content
41:18 - Mastering Storytelling in Email Marketing
47:40 - From Emails to Social Media: Creative Content Strategies
49:54 - Navigating Google Ads and Spam Bots: A Digital Dilemma
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In this episode, here's what you can expect to learn:
Discover how tools like Avoca enhance booking rates and operational efficiency.
Learn about automating call handling and customer interactions with Zac Garside to save time and resources.
Explore the integration of new technologies with a personal touch in customer service.
Understand how merging technology with expert knowledge leads to superior outcomes.
Uncover strategies for service companies to scale effectively, reduce costs, and improve customer satisfaction with insights from Zac Garside.
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