Katrina Wong is the CMO of New Relic and a top marketing leader. She specializes in launching products, entering new markets, and scaling companies to the enterprise. With 15 years of experience at Twilio, Zuora, Salesforce, and SAP, she has led award-winning campaigns and helped six companies exit successfully.
Discussed in this Episode:
Highlights:
07:08 Secrets to picking winners
09:30 Attaining operational excellence in startups
15:43 Marketing's role in successful exits
29:12 Transforming PIP programs for successful employees
31:26 Challenging the 'fire fast' mentality
35:20 The importance of team dynamics
40:24 Navigating getting acquired successfully
48:58 Tactics for modern marketing
Guest Speaker Links (Katrina Wong):
Host Speaker Links (Scott Barker):
Where to find GTMnow (GTMfund’s media brand):
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The GTM Podcast
The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
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