Join us in this inspiring episode of the Art Marketing Podcast as we chat with Craig Black, a visual artist from Scotland known for his innovative acrylic fusion technique. Discover how Craig transitioned from a successful graphic designer to a full-time artist, leveraging brand collaborations with giants like FIFA and Porsche. He shares insights on building authentic connections, the importance of self-initiated projects, and how he uses platforms like LinkedIn to drive his business forward. Tune in to learn how creativity, strategy, and family values can shape a thriving art career!
(00:00) - Introduction to Craig Black's Journey
(01:04) - Welcome to the Art Marketing Podcast
(01:32) - Who is Craig Black?
(02:51) - Transition from Graphic Design to Visual Art
(04:46) - Challenges and Evolution in Art
(05:40) - Revenue Streams in Craig's Business
(07:40) - Strategic Self-Initiated Projects
(09:40) - Using LinkedIn for Business Growth
(10:40) - Balancing Family Life and Business
(12:40) - Upcoming Homeware Range Launch
(14:40) - The Importance of Authenticity
(16:40) - The Power of Live Art Performances
(18:40) - Building Relationships with Brands
(20:40) - The Role of Social Media in Craig's Business
(22:40) - Future Aspirations and Growth
(24:40) - The Impact of AI on Craig's Business
(26:40) - Embracing Change and Innovation
(28:40) - Creating a Legacy for His Family
(30:40) - The Importance of Community Engagement
(32:40) - Navigating the Art World
(34:40) - The Balance Between Art and Business
(36:40) - The Role of Advisors in Business Growth
(38:40) - The Future of Craig's Art Practice
(40:40) - The Importance of Marketing for Artists
(42:40) - Utilizing Instagram for Engagement
(44:40) - Creating a Broadcast List on Instagram
(46:40) - The Power of Direct Communication
(48:40) - Final Thoughts and Encouragement
Craig's Website
https://craig.black/
Craig's Instagram
https://www.instagram.com/_craigblack/
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