Are you wondering why, despite having a beautiful website, you are not attracting your ideal clients?

As interior designers, we often prioritize the visual aspects of our websites, such as design and imagery, while overlooking important functional and strategic elements.

While a stunning website is important, if it doesn’t guide visitors toward taking action, you may be missing out on valuable inquiries and bookings.

In this episode, web design expert Cathleen Barnes shares how interior designers can turn their websites into powerful tools that attract high-end clients and increase conversions.

She reveals the top mistakes designers make—like weak call-to-actions, unclear client processes, and generic testimonials—and explains how to fix them.

She also shares smart strategies like using case studies instead of simple portfolios, streamlining client onboarding, and improving website navigation for a seamless user experience.

By applying these tips, you can create a website that not only looks stunning but also works behind the scenes to grow your business.

Don't let your website be a missed opportunity. Tune in now and start making simple but powerful changes that will set you apart in the interior design industry!

Featured Guest:

⁠Cathleen Barnes⁠ is the founder of ⁠Cathleen Barnes Consulting⁠, a web design and branding studio focused on creating strategic websites for interior designers.

With over 10 years of experience in e-commerce, Cathleen has recently shifted her focus to the interior design industry. She helps designers recognize the value of their websites, which often serve as the first impression for potential clients.

Her approach goes beyond aesthetics; she understands the unique challenges designers face and how their audience interacts with their sites. By leveraging strategic insights, she ensures that each project aligns with her clients’ business goals.

Cathleen has successfully partnered with numerous interior designers to enhance their online presence and improve conversion rates through strategies centered on brand positioning and streamlined client onboarding. She empowers designers to fully utilize the potential of their websites.

Why you’ve got to check out today’s episode:

Learn how to create a strategic website that attracts and converts high-end interior design clients
Identify common website mistakes designers make and fix them to enhance your online presence
Transform your portfolio into compelling case studies that showcase your expertise and make potential clients eager to work with you

Check out the show notes >>> The Secret to a High-Converting Interior Design Website That Brings You More Clients

NEXT STEPS:

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Email me at podcast@rwarddesign.com

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Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Timestamps:

(0:00) Introduction

(02:42) Cathleen Barnes: Background and Motivation

(04:44) The Importance of Strategic Website Planning

(08:49) Common Mistakes in Website Design That Interior Designers Make

(12:20) How to Get Better Client Testimonials

(16:08) Missed Opportunities in Website Strategy

(20:08) How to Attract High-End Clients Through Your Website

(25:30) The Website Design Process at Kathleen Barnes Consulting

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