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Feb 2025
55m 37s

S06.EP02 - Building Influence: How to Au...

JUST BRANDING - BY JACOB CASS & MATT DAVIES
About this episode

We sit down with Lida Citroën, an award-winning expert in reputation management, renowned keynote speaker, and author of The New Rules of Influence.

Whether you’re a seasoned executive or a leader in the making, this episode is packed with tips to help you step into your full leadership potential.

Key Topics:

• The shift in influence: Why traditional authority isn’t enough anymore

• Lida’s 10-step process for building influence and why “why” matters

• How storytelling can help leaders build trust and connection

• Practical advice for increasing confidence and authenticity as a leader

Tune in to learn how to lead with purpose and influence in today’s rapidly changing world!

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