logo
episode-header-image
Feb 2025
55m 37s

S06.EP02 - Building Influence: How to Au...

JUST BRANDING - BY JACOB CASS & MATT DAVIES
About this episode

We sit down with Lida Citroën, an award-winning expert in reputation management, renowned keynote speaker, and author of The New Rules of Influence.

Whether you’re a seasoned executive or a leader in the making, this episode is packed with tips to help you step into your full leadership potential.

Key Topics:

• The shift in influence: Why traditional authority isn’t enough anymore

• Lida’s 10-step process for building influence and why “why” matters

• How storytelling can help leaders build trust and connection

• Practical advice for increasing confidence and authenticity as a leader

Tune in to learn how to lead with purpose and influence in today’s rapidly changing world!

Up next
Jul 30
S06.E13 - Branding in an Age of Autocracy: Marty Neumeier on Trust, Truth & Power
As democracy fractures and trust erodes, branding enters unfamiliar territory. What happens to brand building when truth becomes optional and power consolidates? Learn more at www. justcreative.com/podcast In this episode, we’re joined by Marty Neumeier—one of the most influentia ... Show More
1h 4m
Jul 28
S06.EP13 - Branding in an Age of Autocracy: Marty Neumeier on Trust, Truth & Power
In this episode, we’re joined by Marty Neumeier—one of the most influential voices in branding—to explore what it means to design brands in a world increasingly shaped by autocracy, AI, and cultural volatility. 
1h 4m
Jul 10
S06.EP12 - Creator Branding 101: How to Build a Creator Brand, Community & Business That Lasts with Jay Clouse
In this episode, we’re joined by Jay Clouse, one of the most trusted voices in the creator economy and founder of Creator Science, a platform helping creators become professional entrepreneurs. Jay has built a standout brand around clarity, consistency, and community—without chas ... Show More
56m 41s
Recommended Episodes
Jun 2024
How to Become a Great Leader with David Novak
Unlock the Secrets of Leadership Mastery with Ed Mylett and David Novak! Leadership isn't just a role; it's a journey of constant learning and adaptation. This week, I'm excited to host David Novak, the legendary co-founder and former CEO of Yum! Brands, on a deep dive into the d ... Show More
1h 5m
Nov 2024
76 - COMMENT DEVENIR UN LEADER INFLUENT ?
Dans cet épisode, découvrez comment développer votre Haut Potentiel d’Influence (HPI) grâce à 3 conseils essentiels. À travers une anecdote révélatrice, je vous explique pourquoi le leadership ne se limite pas aux compétences techniques, mais repose sur votre capacité à prendre l ... Show More
7m 59s
May 27
Managing Stakeholder Perception: How Product Leaders Build—and Lose—Influence (with Carolyn Dolezal & Kate Leto)
Two seasoned executive coaches, Carolyn Dolezal and Kate Leto, share candid insights on the realities of executive leadership and how to truly earn the trust and confidence of your team and stakeholders. They debunk common myths and explore how personal agendas can undermine lead ... Show More
35m 18s
Jan 2025
359: Traditional Leadership Is Failing and How High-Performing X Teams Innovate and Excel
🔥 What used to work in leadership doesn’t anymore. Learn what kind of leadership communication actually yields innovative results and growth.As a high-performing leader, you’re constantly juggling responsibilities while navigating rapid change. But what if the key to staying ahe ... Show More
28m 15s
Feb 2025
370: This One Leadership Communication Skill Builds MASSIVE Influence Faster than ANY Other
That moment when someone throws a question your way in a meeting? Don’t see it as a pop quiz or even a test. In reality, it's your golden opportunity. As a high-performing leader, you’re already fielding tough questions in meetings, presentations, or even podcast interviews. But ... Show More
9m 33s
May 28
Uplift: Shares experiences of overcoming biases and proving herself in a male-dominated private jet industry.
wo-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stephanie Chung. A trailblazing executive in private aviation and author of Ally Leadership: How to Lead People Who Are Not Like You. Chung shares insights on leaders ... Show More
33m 4s
Apr 2025
#234: Mary Barra, Chair and CEO of General Motors – Seek the truth
Ever made a decision based on limited info, internal spin, or wishful thinking? You’re not alone—but there’s a better way. In this episode, David sits down with General Motors Chair and CEO, Mary Barra. She shares how a relentless commitment to the truth leads to better decisions ... Show More
50m 36s
Aug 2024
Are You Ready to Be a Leader?
What distinguishes a leader? How do you know if you’re ready to lead? And how do you make the transition into a leadership role? The shift from being part of a team to leading one isn’t like flipping a switch. It’s a process, and it can be awkward. It can be especially difficult ... Show More
59m 7s
Sep 2024
Struggling to Influence as a Leader? Executive Communication in English for Instant Impact and Trust
🤩Join our 1-Year Communication Skills BOOTCAMP 🤩 https://academy.explearning.co/plans/351413 ✨Learn more about Explearning Academy ✨ ⁠https://academy.explearning.co⁠ 🏆EXECUTIVE EXCELLENCE MASTERCLASS 🏆 https://academy.explearning.co/plans/1434245 Are you struggling to influen ... Show More
1h 10m
Apr 2025
Stop Limiting Yourself: Transform Your Leadership Mindset With Michael Hyatt
The stories you tell yourself shape your decisions, influence your team, and ultimately determine your success. In this episode, leadership expert Michael Hyatt joins Andy Stanley to explore how the hidden narratives we create can either empower or limit our leadership potential. ... Show More
31m 33s