logo
episode-header-image
Feb 2025
7m 35s

#681 - People Buy Your Story Not Your Pr...

TAI LOPEZ
About this episode

Text or WhatsApp +1 (310) 935-0192 and comment “storytelling” if you need help. People don’t buy your product—they buy your story. I’ve built my brand by mastering storytelling, not just selling. Most people think logic makes money, but humans are emotional, and the best marketers speak to the unconscious mind. Look at Nike, Apple, or any successful brand—they sell transformation, not just products. I’ve been doing social media marketing since 2009, showing behind-the-scenes of my life and weaving a story that connects. If your marketing isn’t telling a fascinating story, you’re getting lost in the noise. Learn how to stand out, capture attention, and grow your brand.

See omnystudio.com/listener for privacy information.

Up next
Jul 4
#728: I Debated AI in the Shower for 30 Days
Most people mess up not on what they observe… but on the conclusions they draw. In this episode, I break down how to train your brain for deeper thinking, challenge your “ipso facto” logic, and avoid the unknown unknowns that sabotage your success. I cover everything from using A ... Show More
33m 21s
Jun 26
#727 - Life Is a Performance: Stop Whining or Go Extinct
👉 Want to scale your brand or business with AI and social media? Text or WhatsApp “hug your neck” to +1 (786) 730-8374 and tell Tai about your goals.In this intense behind-the-scenes Zoom call, Tai Lopez drops the truth bomb most people don’t want to hear: life is a performance. ... Show More
25m 51s
Jun 24
#726 - Where to live? Farm for happiness, city for wealth.
Tai Lopez breaks down why no single place in the world gives you everything—health, wealth, love, and happiness. From working on the farm to flying to Europe, he shares the real trade-offs between city and country, America and Scandinavia, ambition and peace. This isn’t just theo ... Show More
29m 9s
Recommended Episodes
Apr 19
Why You Need to Master Storytelling in Business
📖 Want to stand out in business? Learn to tell a powerful story! Paul Alex breaks down why storytelling isn’t just a skill—it’s a game-changer.🔹 Stories create emotional connections—people buy feelings, not products. 🔹 Stories make you memorable—facts fade, but a great story s ... Show More
3m 34s
Mar 2025
Great Marketing Tells Great Stories
Stories capture human attention like nothing else. The best advertising doesn't just explain features, it creates emotional connections that make your message stick. When brands tell compelling stories, they're perceived as more trustworthy than those relying on straightforward p ... Show More
27m 5s
Nov 2024
Transform Your Business with THESE Simple Marketing Tactics
In this episode, I dive into the strategies and mindset shifts that can transform how you approach marketing, especially for small businesses. I share the story of how I helped scale a small family liquor store from $4 million to $50 million, focusing on practical, underpriced me ... Show More
52m 53s
Dec 2024
650. "I’m not sure which of my marketing strategies I should be focusing on- help!" | Coaching Session
Welcome back, product bosses! Today, I’m talking with Alyse, the creative mind behind Toci Mom, who sells stylish, breathable, and versatile nursing covers that blend in with your wardrobe. Alyse has seen significant success selling her product on Amazon and Etsy but is unsure wh ... Show More
57m 3s
Oct 2024
#179: Talkin' Shop—How to Leverage Your Unique Edge Without Confusing Your Customers
Marketing doesn’t have to be complicated, but let’s be real—it’s easy to screw it up. You know your product or service is great, but your customers aren’t noticing. Why? Because you’re either blending in with everyone else or confusing your audience with messaging that’s unclear. ... Show More
26m 49s
May 26
694. Selling Your Physical Products Isn’t Manipulation—It’s an Act of Service
Hey hey, Product Bosses! Let’s talk about something that so many product-based business owners feel but don’t always admit: the fear that selling is somehow sleazy. Maybe you’ve hesitated to send that email, post on social, or make the offer because you didn’t want to come off pu ... Show More
11m 41s
Apr 17
MicroVee: How to Turn Viral Content Into Sales — Marketing Framework For 2025 | 4Ds Business Consultation
2025 is here, and the game has changed 🧠📱In this episode, I go deep on one of the biggest missed opportunities in marketing today: turning viral content into actual conversions. Just because something got 4 million views doesn’t mean people are going to buy — but there’s a way ... Show More
6m 30s
Sep 2022
#91: Hate Selling? Here’s the Sales Framework You Need
If you’re like most people, you hate being sold to – and you don’t enjoy selling to others, either! But as a small business owner, you have to sell to survive. Selling your products or services shouldn’t feel slimy or nerve-wracking. When you learn our storytelling framework for ... Show More
23m 46s
Mar 2025
673. "I want to increase the profitability of my product-based business, how do I do that?" | Coaching Session
Welcome back, Product Bosses! In this coaching session, I coach Connie, the founder of Contoura Collective, to refine her strategy for growing her product-based business. Connie creates beautiful manifestation journals, but like many business owners, she’s struggling to focus on ... Show More
44m 39s