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Feb 2025
26m 2s

GoDaddy's Super Bowl Return: How Fara Ho...

ADWEEK
About this episode

In this episode of Marketing Vanguard, Jenny Rooney speaks with Fara Howard, CMO of GoDaddy, about the company's return to the Super Bowl after an eight-year hiatus. Fara shares insights on GoDaddy's evolution beyond domains, their AI-powered product Airo, and their innovative partnership with actor Walton Goggins, demonstrating how they're helping small businesses thrive in the digital age.


Episode Highlights:

  • GoDaddy's evolution from domains to comprehensive digital solutions
  • The impact of AI through GoDaddy Airo on small businesses
  • Behind-the-scenes look at Super Bowl advertising strategy
  • Partnership with Walton Goggins and authentic storytelling
  • The role of AI in modern marketing operations
  • Building sustained campaigns beyond major media moments
  • Measuring success in the digital age

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