In this episode, I chat with Morgan Zanotti, former President and Co-Founder of Primal Kitchen, about her incredible journey in the natural products industry. From launching Primal Kitchen to leading it through a $200M acquisition by Kraft Heinz, Morgan shares her insights into scaling a brand, overcoming challenges, and what it really takes to succeed in the competitive world of health and wellness.
We also dive into her latest project, Waay, a sparkling protein water that’s set to make waves in the market. Whether you're an entrepreneur, product enthusiast, or just curious about the industry, this episode has a wealth of knowledge to offer!
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Key Topics Discussed:
- The journey from KeVita to Primal Kitchen
- Overcoming imposter syndrome and trusting your instincts
- Scaling a brand on a budget and keeping teams lean
- Why certain brands stand out in a crowded market
- Navigating FDA requirements and using proprietary ingredients
- What it’s really like when big brands acquire you (and the myths behind it)
- The logistics of selling your company and what to expect
- Balancing entrepreneurship with motherhood
- Formulating new products and what’s next for Morgan
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