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Jan 2025
19m 8s

Daymond John - Building a FUBU Empire, S...

Rudy Mawer
About this episode

Daymond John, known for his role as a "Shark" on Shark Tank and his work with FUBU, shares his journey of entrepreneurship, brand-building, and balancing multiple ventures. He dives into his experience with acquiring businesses, helping entrepreneurs, and finding new ways to scale through licensing and partnerships. Daymond also touches on his health journey, highlighting how he manages to juggle his personal well-being with running successful enterprises, advising companies, and creating impactful programs.

During the conversation, Daymond emphasizes the importance of branding, especially for high-level CEOs, and the necessity of having a public-facing persona to manage perceptions and create connections. He also explores how businesses can expand beyond just selling products, advocating for licensing deals, and strategic partnerships. Insights on virality, brand loyalty, and leveraging new technologies and trends like AI are also discussed, offering listeners actionable takeaways for growing and protecting their businesses.

TIMESTAMPS:

02:00 - Daymond's Multifaceted Focus: Balancing Health and Business

04:15 - The Importance of Building Your CEO Brand

06:00 - Why CEOs Should Embrace Public Recognition

07:20 - Branding Secrets: Daymond’s Strategy for Virality

09:10 - Creating Sticky Brands and Viral Content

10:45 - Daymond’s Approach to Scaling Businesses

12:00 - Licensing as a Key to Expanding Your Brand

13:30 - How to Use Partnerships to Accelerate Growth

14:50 - The Power of Licensing for Entrepreneurs

16:00 - Daymond’s Vision for the Future: Expanding FUBU

17:00 - Link between Health & Entrepreneurship


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